Intro To Marketing 2080 Final Study Guide With
Complete Solutions
A(n) _____ strategy involves coordinating the various promotion mix elements to provide
consumers with a clear and consistent message about a firm's products. - ANSWER integrated
marketing communications
Which of the following is a form of direct response advertising? - ANSWER "Order now for
free shipping!"
Marketers of a cosmetic company are distributing free samples of its cream, Morning Aura.
The company hopes that the strategy will result in an increase in sales if the sample is a hit.
Which of the following promotion mix elements is the cosmetic company using in this case? -
ANSWER sales promotion
Customers do not think in terms of each element in the promotional mix. Instead, everything
is viewed as an "advertisement." - ANSWER True
Without Labels, a new thrift clothing retailer, has recently launched a campaign centered
around sustainability. The campaign uses social media, print media, and billboards in the local
area to encourage customers to come go to the shop or to go online to donate gently used
clothes and trade them in for equally gently used replacements. Which strategy does Without
Labels use to communicate its message to potential customers? - ANSWER integrated
marketing communication
,A means for marketers to get a message to consumers is known as a - ANSWER
communication method.
Mass media, electronic media, interpersonal communication, point of purchase, and physical
space are all examples of - ANSWER communication methods.
SkyHigh, Inc. has launched a new rock climbing kit for beginner climbers. The marketing team
has created a highly visual campaign geared toward a Millennial audience who show a strong
presence on Instagram and YouTube. SkyHigh decides it will launch its first video ad on
YouTube and host a sponsored ad on Instagram to get their message across. Which element
of the communication process does this scenario illustrate? - ANSWER encoding a message
In the communication process, when the ideas of a message are perceived and then
interpreted, this is known as - ANSWER decoding.
Avery has been contemplating renting a loft space in the city to use as an artist's studio. He
currently uses his small dining room as his studio and is looking for a separate space,
especially he is starting to sell more paintings. He is out for a run in the park and receives a
call from his realtor. He accepts the call but is having trouble focusing on the conversation. He
is trying to pay attention to the pedestrians and cyclists around him, as well as to the uneven
footpaths. What component of the communication process is interrupting Avery's
communication with his realtor? - ANSWER noise
Boris just completed an advertising campaign for his company. Now that the campaign is
, complete, Boris's next step is to launch the campaign to customers by identifying an
appropriate feedback channel. - ANSWER False
Which of the following illustrates a form of direct response advertising? - ANSWER "Hurry
while supplies last! There are only 5 items left."
A combination of tools used by marketers to promote goods, services, and ideas and to
accomplish their communication objectives is known as - ANSWER the promotion mix.
Priya is the marketing manager for Nana's Crepes. She aims to communicate the value of
Nana's Crepes products by using various elements of the promotional mix, including sales
promotion and personal selling. - ANSWER True
Harlan is a marketing manager at Every Day Wear. He has selected advertising, sales
promotion, and personal selling for his promotional mix elements. Which of the following
explains why Harlan has selected different promotional mix elements? - ANSWER Each
element exerts influence on different segments of the target market.
Digital marketing can appear as all of the following forms except - ANSWER guerrilla
marketing.
When you type in "sustainable travel," the website for G Adventures appears first in the list.
This is an example of - ANSWER search engine optimization.
Complete Solutions
A(n) _____ strategy involves coordinating the various promotion mix elements to provide
consumers with a clear and consistent message about a firm's products. - ANSWER integrated
marketing communications
Which of the following is a form of direct response advertising? - ANSWER "Order now for
free shipping!"
Marketers of a cosmetic company are distributing free samples of its cream, Morning Aura.
The company hopes that the strategy will result in an increase in sales if the sample is a hit.
Which of the following promotion mix elements is the cosmetic company using in this case? -
ANSWER sales promotion
Customers do not think in terms of each element in the promotional mix. Instead, everything
is viewed as an "advertisement." - ANSWER True
Without Labels, a new thrift clothing retailer, has recently launched a campaign centered
around sustainability. The campaign uses social media, print media, and billboards in the local
area to encourage customers to come go to the shop or to go online to donate gently used
clothes and trade them in for equally gently used replacements. Which strategy does Without
Labels use to communicate its message to potential customers? - ANSWER integrated
marketing communication
,A means for marketers to get a message to consumers is known as a - ANSWER
communication method.
Mass media, electronic media, interpersonal communication, point of purchase, and physical
space are all examples of - ANSWER communication methods.
SkyHigh, Inc. has launched a new rock climbing kit for beginner climbers. The marketing team
has created a highly visual campaign geared toward a Millennial audience who show a strong
presence on Instagram and YouTube. SkyHigh decides it will launch its first video ad on
YouTube and host a sponsored ad on Instagram to get their message across. Which element
of the communication process does this scenario illustrate? - ANSWER encoding a message
In the communication process, when the ideas of a message are perceived and then
interpreted, this is known as - ANSWER decoding.
Avery has been contemplating renting a loft space in the city to use as an artist's studio. He
currently uses his small dining room as his studio and is looking for a separate space,
especially he is starting to sell more paintings. He is out for a run in the park and receives a
call from his realtor. He accepts the call but is having trouble focusing on the conversation. He
is trying to pay attention to the pedestrians and cyclists around him, as well as to the uneven
footpaths. What component of the communication process is interrupting Avery's
communication with his realtor? - ANSWER noise
Boris just completed an advertising campaign for his company. Now that the campaign is
, complete, Boris's next step is to launch the campaign to customers by identifying an
appropriate feedback channel. - ANSWER False
Which of the following illustrates a form of direct response advertising? - ANSWER "Hurry
while supplies last! There are only 5 items left."
A combination of tools used by marketers to promote goods, services, and ideas and to
accomplish their communication objectives is known as - ANSWER the promotion mix.
Priya is the marketing manager for Nana's Crepes. She aims to communicate the value of
Nana's Crepes products by using various elements of the promotional mix, including sales
promotion and personal selling. - ANSWER True
Harlan is a marketing manager at Every Day Wear. He has selected advertising, sales
promotion, and personal selling for his promotional mix elements. Which of the following
explains why Harlan has selected different promotional mix elements? - ANSWER Each
element exerts influence on different segments of the target market.
Digital marketing can appear as all of the following forms except - ANSWER guerrilla
marketing.
When you type in "sustainable travel," the website for G Adventures appears first in the list.
This is an example of - ANSWER search engine optimization.
