UCLA Comm 10 Final Exam Questions
and Answers Graded A+
What are the 4 functions of mass media? - Correct answer-Content
Medium
Manifest
Latent
What is Content? - Correct answer-the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
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,What is Medium? - Correct answer-the main function of the media lies within the
elements of the medium itself
ex: going to the movies on a first date in order to avoid having to talk a lot and thus
giving each other a common ground to talk about
What is Manifest? - Correct answer-the function of the media that is obvious
ex: read a book because one is interested in the plot
What is Latent? - Correct answer-the function of the media that is hidden,
unintended
ex: listening to radio during breakfast to avoid talking to husband
What are the 6 (Societal) Functions of Mass Media? - Correct answer-Status
Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
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,Create Social Cohesion
Services Economy
How does it Confirm Status? - Correct answer-Media confirms status of
organization, people, event by reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? - Correct answer-Media
tells what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
How does it have a Narcotizing Effect? - Correct answer-narcotics: destroys senses
- media blinds and distorts our senses; thus, failing to support critical thinking
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, ex: media floods us with information so much that we're numb and don't have time
to carefully consider
- makes us apathetic; thus, failing to raise critical questions and thinking
How does it service Political System? - Correct answer-leaders use mass media to
address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
How does it create Social Cohesion? - Correct answer-brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
and Answers Graded A+
What are the 4 functions of mass media? - Correct answer-Content
Medium
Manifest
Latent
What is Content? - Correct answer-the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,What is Medium? - Correct answer-the main function of the media lies within the
elements of the medium itself
ex: going to the movies on a first date in order to avoid having to talk a lot and thus
giving each other a common ground to talk about
What is Manifest? - Correct answer-the function of the media that is obvious
ex: read a book because one is interested in the plot
What is Latent? - Correct answer-the function of the media that is hidden,
unintended
ex: listening to radio during breakfast to avoid talking to husband
What are the 6 (Societal) Functions of Mass Media? - Correct answer-Status
Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
,Create Social Cohesion
Services Economy
How does it Confirm Status? - Correct answer-Media confirms status of
organization, people, event by reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? - Correct answer-Media
tells what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
How does it have a Narcotizing Effect? - Correct answer-narcotics: destroys senses
- media blinds and distorts our senses; thus, failing to support critical thinking
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
, ex: media floods us with information so much that we're numb and don't have time
to carefully consider
- makes us apathetic; thus, failing to raise critical questions and thinking
How does it service Political System? - Correct answer-leaders use mass media to
address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
How does it create Social Cohesion? - Correct answer-brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
©COPYRIGHT 2025, ALL RIGHTS RESERVED 4
