SPMT 270 EXAM 3 QUESTIONS & ANSWERS
The Marketing Mix
"the strategic integration & utilization of the P's of marketing"
Creation of the marketing mix involves the process of discovering or developing the
_____ combination of the P's - Answer -optimal
Wt r the 4 P's Elements of marketing mix? - Answer -Product
price
place
promotion
wt is any bundle or combination of attributes & qualities that will satisfy the wants/ needs
or sport consumer? - Answer -sport product
wt r ex of sport product? - Answer -good- tangible object
weights, shoes, football, golf clubs
apparel & equipment
Wt is intangible, subject, unique experience? - Answer -service
wt is example of service? 2 - Answer -spectator & participant
wt is basic/ principal purpose of the product - Answer -primary (augmented) product
wt is ancillary or supplememtal attributes(s) & products (heated seats, cupholders, pool,
food) - Answer -product extensition
wt r 4 types of product life? - Answer -introduction- snow bike, XFL, seatle cracken
growth- snow board as vegas knights
maturity- skis- NFL tornoto mapple, leafs
Decline- snow blades/boards- mini skis
product life cycle
wt is equipment life cycles r TECHNOLOGY driven - Answer -sporting goods
, what is ex: of sporting product? - Answer -baseball & softball bats- hockeystick, & sake
kite surfing
wt is individual franchises/teams have much more volatile life cycles than leagues? -
Answer -spectator sport
MLB, NFL
Product Differentiation Strategies
differentiation
form
4 - Answer -features/ function
quality
convince
positioning
create an image/ perception of your organization or product in the mind of the consumer
- Answer -positioning
1. product the performs an entirely new function
2. product tht. offers improved performance (helmets)
3. product that offers new application
4. product that offers additional functioning (weight room)
5. restyled product (astros color jerseys)
6. product offered as a "downgrade"
7. offered as "upgrade" (suits)
8. offer a product to new consumers market (Nascar) international series welebton
stadium - Answer -8 ways to offer new products
The sport product- The game day event
wt is everything tht is offered to, & expereienced by consumer. in. relation to. sporting
events - Answer -"sportscape"
the event is.. Intangible.. perishable.. subjective.. inconsistent/unpredictable.. every
game every event. is different
The Marketing Mix
"the strategic integration & utilization of the P's of marketing"
Creation of the marketing mix involves the process of discovering or developing the
_____ combination of the P's - Answer -optimal
Wt r the 4 P's Elements of marketing mix? - Answer -Product
price
place
promotion
wt is any bundle or combination of attributes & qualities that will satisfy the wants/ needs
or sport consumer? - Answer -sport product
wt r ex of sport product? - Answer -good- tangible object
weights, shoes, football, golf clubs
apparel & equipment
Wt is intangible, subject, unique experience? - Answer -service
wt is example of service? 2 - Answer -spectator & participant
wt is basic/ principal purpose of the product - Answer -primary (augmented) product
wt is ancillary or supplememtal attributes(s) & products (heated seats, cupholders, pool,
food) - Answer -product extensition
wt r 4 types of product life? - Answer -introduction- snow bike, XFL, seatle cracken
growth- snow board as vegas knights
maturity- skis- NFL tornoto mapple, leafs
Decline- snow blades/boards- mini skis
product life cycle
wt is equipment life cycles r TECHNOLOGY driven - Answer -sporting goods
, what is ex: of sporting product? - Answer -baseball & softball bats- hockeystick, & sake
kite surfing
wt is individual franchises/teams have much more volatile life cycles than leagues? -
Answer -spectator sport
MLB, NFL
Product Differentiation Strategies
differentiation
form
4 - Answer -features/ function
quality
convince
positioning
create an image/ perception of your organization or product in the mind of the consumer
- Answer -positioning
1. product the performs an entirely new function
2. product tht. offers improved performance (helmets)
3. product that offers new application
4. product that offers additional functioning (weight room)
5. restyled product (astros color jerseys)
6. product offered as a "downgrade"
7. offered as "upgrade" (suits)
8. offer a product to new consumers market (Nascar) international series welebton
stadium - Answer -8 ways to offer new products
The sport product- The game day event
wt is everything tht is offered to, & expereienced by consumer. in. relation to. sporting
events - Answer -"sportscape"
the event is.. Intangible.. perishable.. subjective.. inconsistent/unpredictable.. every
game every event. is different
