SPMT 270 EXAM 3 REVIEW QUESTIONS
What are the four "P" elements of the marketing Mix? - Answer -Product
Price
Place
Promotion
What is the marketing mix? - Answer -The process of developing the OPTIMAL
combination of the P's
What is a sport product? - Answer -Any bundle or combination of attributes and
qualities that satisfy the needs/wants of the consumer
What is a good? - Answer -Tangible object
Service is________. - Answer -intangible, subjective, unique experience
Primary Augmented Product - Answer -Basic purpose of the product
Product Extension - Answer -Ancillary or supplemental attributes and products
What are the stages of the product life cycle? - Answer -Introduction, Growth, Maturity,
and Decline
Sporting Goods - Answer -equipment life cycles are technology driven
Spectator Sport - Answer -Individual franchises/teams have much more volatile life
cycles than leagues
8 Ways to Offer New Products - Answer -1. Product that performs an entirely new
function
2. Product that offers improved performance
3. Product that offers a new application
4. Product that offers additional functioning
5. Offer product to a new consumer market
6. Product offered as an "upgrade"
7. Product offered as a "downgrade"
8. Restyled product
What is the "Sportscape"? - Answer -Everything offered to and experienced by the
consumer in relation to the sporting event
The event is.... - Answer -Intangible, Perishable, Subjective, Inconsistent/Unpredictable
What are the four "P" elements of the marketing Mix? - Answer -Product
Price
Place
Promotion
What is the marketing mix? - Answer -The process of developing the OPTIMAL
combination of the P's
What is a sport product? - Answer -Any bundle or combination of attributes and
qualities that satisfy the needs/wants of the consumer
What is a good? - Answer -Tangible object
Service is________. - Answer -intangible, subjective, unique experience
Primary Augmented Product - Answer -Basic purpose of the product
Product Extension - Answer -Ancillary or supplemental attributes and products
What are the stages of the product life cycle? - Answer -Introduction, Growth, Maturity,
and Decline
Sporting Goods - Answer -equipment life cycles are technology driven
Spectator Sport - Answer -Individual franchises/teams have much more volatile life
cycles than leagues
8 Ways to Offer New Products - Answer -1. Product that performs an entirely new
function
2. Product that offers improved performance
3. Product that offers a new application
4. Product that offers additional functioning
5. Offer product to a new consumer market
6. Product offered as an "upgrade"
7. Product offered as a "downgrade"
8. Restyled product
What is the "Sportscape"? - Answer -Everything offered to and experienced by the
consumer in relation to the sporting event
The event is.... - Answer -Intangible, Perishable, Subjective, Inconsistent/Unpredictable
