KNSISM 3208 midterm Exam Questions
and Answers Graded A+
What was the first university to offer a sport management academic degree
program and what year? - Correct answer-Ohio University 1966
Who (outside of the US) offers the most sport management degree programs? -
Correct answer-Europe
Around _____ of all jobs in sport industry involve sales positions - Correct answer-
1/4
sport - Correct answer-any activity, experience or business enterprise for which the
primary focus is fitness, recreation, athletics and leisure related
sport managment - Correct answer-study and practice of all people, activities,
businesses, or organizations involved in producing, facilitating, promoting, or
organizing any sport related business or product
1. types (of sport)
2. settings (in which sports are found)
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,3. models (of segments within sport industry)
single sport settings - Correct answer-professional leagues, individual teams,
organizations
multi sport settings - Correct answer-athletic foundations, disabled sport, adaptive
sport, high school, military, olympics, comissions, visitor's bureaus, hall of fame,
youth organziations
college sport settings - Correct answer-NCAA, NAIA, athletic conferences,
univeristy athletic departments, sport managment programs, campus recreation
sport media settings - Correct answer-print, raido, digital, TV, streaming services,
production companies
-sponsors
-professional services (agencies, sport medicine)
-manufacturers
-facilities
PWC breaks sport industry into what 4 segments? Which is expected to be the
largest in 2020? - Correct answer-1. gate revenue
2. media rights (largest in 2020)
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, 3. sponsorship
4. merchandising
many pro sport franchises refer to season ticket accounts as ____________ instead
of "holders" .... why? - Correct answer-members
feeling of exclusivity, being apart of something
direct sponsorship - Correct answer-short term impact on consumption behavior
(sales)
ex: Cane's
indirect sponsorship - Correct answer-long termin nature, like generating
awareness, creating a desired image, reaching new customers, improving image,
that ultimately leads to sales (ex: Huntington)
PWC forecasts the 3 biggest ares of growth in sport merchandising are: - Correct
answer-1. international markets
2. e commerce
3. women's apparel
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
and Answers Graded A+
What was the first university to offer a sport management academic degree
program and what year? - Correct answer-Ohio University 1966
Who (outside of the US) offers the most sport management degree programs? -
Correct answer-Europe
Around _____ of all jobs in sport industry involve sales positions - Correct answer-
1/4
sport - Correct answer-any activity, experience or business enterprise for which the
primary focus is fitness, recreation, athletics and leisure related
sport managment - Correct answer-study and practice of all people, activities,
businesses, or organizations involved in producing, facilitating, promoting, or
organizing any sport related business or product
1. types (of sport)
2. settings (in which sports are found)
©COPYRIGHT 2025, ALL RIGHTS RESERVED 1
,3. models (of segments within sport industry)
single sport settings - Correct answer-professional leagues, individual teams,
organizations
multi sport settings - Correct answer-athletic foundations, disabled sport, adaptive
sport, high school, military, olympics, comissions, visitor's bureaus, hall of fame,
youth organziations
college sport settings - Correct answer-NCAA, NAIA, athletic conferences,
univeristy athletic departments, sport managment programs, campus recreation
sport media settings - Correct answer-print, raido, digital, TV, streaming services,
production companies
-sponsors
-professional services (agencies, sport medicine)
-manufacturers
-facilities
PWC breaks sport industry into what 4 segments? Which is expected to be the
largest in 2020? - Correct answer-1. gate revenue
2. media rights (largest in 2020)
©COPYRIGHT 2025, ALL RIGHTS RESERVED 2
, 3. sponsorship
4. merchandising
many pro sport franchises refer to season ticket accounts as ____________ instead
of "holders" .... why? - Correct answer-members
feeling of exclusivity, being apart of something
direct sponsorship - Correct answer-short term impact on consumption behavior
(sales)
ex: Cane's
indirect sponsorship - Correct answer-long termin nature, like generating
awareness, creating a desired image, reaching new customers, improving image,
that ultimately leads to sales (ex: Huntington)
PWC forecasts the 3 biggest ares of growth in sport merchandising are: - Correct
answer-1. international markets
2. e commerce
3. women's apparel
©COPYRIGHT 2025, ALL RIGHTS RESERVED 3
