7.1 AMA PCM Integrated Marketing Communications
Terms in this set (23)
Any paid form of communication through mass media directed at
Advertising identified consumers to provide information and influence their acti
It is the most known and used type of mass promotion.
a framework for creating an advertising message that gets Attention
AIDA Model
holds Interest, stimulates Desire, and achieves Action
The total amount of money a marketer allocates for advertising for a
Advertising Appropriation
specific time period.
Audience A specific group of people to whom the message is directed.
The way the message is delivered - whether face-to-face, in writing
Channel of Communication
film, or in some other way.
Communication involves the ability to transfer information from a se
Communication
to a receiver, and to listen to feedback.
Communication channels are the means available to communicate w
Communication Channel
another person or group.
Terms in this set (23)
Any paid form of communication through mass media directed at
Advertising identified consumers to provide information and influence their acti
It is the most known and used type of mass promotion.
a framework for creating an advertising message that gets Attention
AIDA Model
holds Interest, stimulates Desire, and achieves Action
The total amount of money a marketer allocates for advertising for a
Advertising Appropriation
specific time period.
Audience A specific group of people to whom the message is directed.
The way the message is delivered - whether face-to-face, in writing
Channel of Communication
film, or in some other way.
Communication involves the ability to transfer information from a se
Communication
to a receiver, and to listen to feedback.
Communication channels are the means available to communicate w
Communication Channel
another person or group.
