Test Bank - Marketing 21st Edition (Pride, 2024), Chapter 1-20 | All Chapters

Test Bank - Marketing 21st Edition (Pride, 2024), Chapter 1-20 | All Chapters...Chapter 1. An Overview of Strategic Marketing, Chapter 2. Planning, Implementing, and Evaluating Marketing Strategies, Chapter 3. The Marketing Environment, Chapter 4. Social Responsibility and Ethics in Marketing, Chapter 5. Marketing Research and Information Systems, Chapter 6. Target Markets: Segmentation and Evaluation, Chapter 7. Consumer Buying Behavior, Chapter 8. Business Markets and Buying Behavior, Chapter 9. Reaching Global Markets, Chapter 10. Digital Marketing and Social Networking, Chapter 11. Product Concepts, Branding, and Packaging, Chapter 12. Developing and Managing Products, Chapter 13. Services Marketing, Chapter 14. Marketing Channels and Supply Chain Management, Chapter 15. Retailing, Direct Marketing, and Wholesaling, Chapter 16. Integrated Marketing Communications, Chapter 17. Advertising and Public Relations, Chapter 18. Personal Selling and Sales Promotion, Chapter 19. Pricing Concepts, Chapter 20. Setting Prices