Physical
Physical Resources are resources a business requires in order to maintain its activi-
ties. These resources include; buildings and facilities, materials and waste, plant and
machinery, equipment, maintenance, emergency provision, insurance and security.
Buildings and Facilities;
As Sephora is a worldwide brand, they have numerous outlooks globally. Sephora also
manufacturers multiple cosmetics, thus having a number of production facilities.
Materials and Waste;
Cosmetics and Perfumes are packaged in plastic and cardboard boxes. These packag-
ings are disposable, the waste is a material supplied by the manufacturer to which they
supply the product. As Sephora also provides a service and applies makeup, they use
one time use disposable makeup applicators.
Vehicles;
Sephora needs vehicles to supply and distribute their products around to their stores,
they also require transport to acquire other products. They also offer an online-store
which they deliver products.
Fixtures and Fittings;
They are multiple fixtures and fittings throughout the store such as; cashier, stands,
mirrors, lights. A cashier is mandatory to have customers however stands, mirrors and
lights contribute to the customer experience which makes them more inclined to pur-
chase products.
Maintenance and Refurbishment;
Keeping the store tidy and clean is crucial especially since Sephora sells beauty prod-
ucts, if there is a lot of dust, this could hinder the likeness of the customer to purchase
it. Sephora would also have to fix certain machines or fixtures if they break or become
very old.
, Emergency Provision;
Sephora would need to have an emergency plan for such cases, the staff must be
trained and the store will have a fire alarm and smoke detector in order to prevent and
plan for the emergency.
Machinery and Equipment;
Sephora uses different types of equipment daily at the store. Managers use an ear-
piece to talk with other store managers or certain employees to keep in contact, to en-
sure efficiency in the store. Sephora also uses multiple software and computers to pro-
duce advertising campaigns as well as equipment to produce photos. They also pro-
duce their own make-up products thus needing certain machinery.
Insurance;
Having insurance is very important for Sephora as it protects them against a loss of
money due to theft, fire or employee-related risks. It allows them to claim money back
in certain cases of loss.
Security;
Security is used multiple ways such as an employee inside the shop by the entrance
monitoring what people are bringing out and in of the store. Sephora also has cameras
and alarms that detect stolen products. Security is important for employees and cus-
tomers to feel safe while shopping but also to monitor the safety of the products.
Technological
Technological Resources are intangible resources that protect and improves the busi-
ness such as; intellectual properties, accumulated skills and experience, software li-
censes, patents and copyrights.
Intellectual Property and Protection;
Having their intellectual properties protected are important to protect the companies
Physical Resources are resources a business requires in order to maintain its activi-
ties. These resources include; buildings and facilities, materials and waste, plant and
machinery, equipment, maintenance, emergency provision, insurance and security.
Buildings and Facilities;
As Sephora is a worldwide brand, they have numerous outlooks globally. Sephora also
manufacturers multiple cosmetics, thus having a number of production facilities.
Materials and Waste;
Cosmetics and Perfumes are packaged in plastic and cardboard boxes. These packag-
ings are disposable, the waste is a material supplied by the manufacturer to which they
supply the product. As Sephora also provides a service and applies makeup, they use
one time use disposable makeup applicators.
Vehicles;
Sephora needs vehicles to supply and distribute their products around to their stores,
they also require transport to acquire other products. They also offer an online-store
which they deliver products.
Fixtures and Fittings;
They are multiple fixtures and fittings throughout the store such as; cashier, stands,
mirrors, lights. A cashier is mandatory to have customers however stands, mirrors and
lights contribute to the customer experience which makes them more inclined to pur-
chase products.
Maintenance and Refurbishment;
Keeping the store tidy and clean is crucial especially since Sephora sells beauty prod-
ucts, if there is a lot of dust, this could hinder the likeness of the customer to purchase
it. Sephora would also have to fix certain machines or fixtures if they break or become
very old.
, Emergency Provision;
Sephora would need to have an emergency plan for such cases, the staff must be
trained and the store will have a fire alarm and smoke detector in order to prevent and
plan for the emergency.
Machinery and Equipment;
Sephora uses different types of equipment daily at the store. Managers use an ear-
piece to talk with other store managers or certain employees to keep in contact, to en-
sure efficiency in the store. Sephora also uses multiple software and computers to pro-
duce advertising campaigns as well as equipment to produce photos. They also pro-
duce their own make-up products thus needing certain machinery.
Insurance;
Having insurance is very important for Sephora as it protects them against a loss of
money due to theft, fire or employee-related risks. It allows them to claim money back
in certain cases of loss.
Security;
Security is used multiple ways such as an employee inside the shop by the entrance
monitoring what people are bringing out and in of the store. Sephora also has cameras
and alarms that detect stolen products. Security is important for employees and cus-
tomers to feel safe while shopping but also to monitor the safety of the products.
Technological
Technological Resources are intangible resources that protect and improves the busi-
ness such as; intellectual properties, accumulated skills and experience, software li-
censes, patents and copyrights.
Intellectual Property and Protection;
Having their intellectual properties protected are important to protect the companies
