Air Transportation Systems Final Exam
ACTUAL UPDATED QUESTIONS AND
CORRECT ANSWERS
The ________________ ______________ were conducted from 1927 to 1932 at the Western
Electric Hawthorne Works in Chicago, Illinois. The studies grew out of original experiments
that were conducted from 1944 to 1927 that examined the effects of light on productivity. -
CORRECT ANSWERS✅✅Hawthorne Studies
___________________ __________________ ____________________ are defined as the
management function involved in the generation of demand for services offered by an airline.
- CORRECT ANSWERS✅✅Airline Marketing Principles
The Hawthorne Effect has been described as the benefits you reap when you pay attention to
people, the mere act of showing people you are interested in them usually spurs them to
better job performance, this effect may also be referred to as the "_____________
_____________ _________" syndrome - CORRECT ANSWERS✅✅Somebody upstairs
cares
Who articulated the concepts of needs hierarchy, self-actualization and peak experience,
which became founding principals of the humanistic model? - CORRECT
ANSWERS✅✅Abram Maslow
Human beings experience a hierarchy of needs, from basic physical needs to higher needs of
emotion and ego. _______-________________ is the highest need and the driving force of
human personality. - CORRECT ANSWERS✅✅self-actualization
Product purchased by the customers encompasses ______________, ___________, and
____________ features as well as _______________, _____________, and so forth. -
CORRECT ANSWERS✅✅Functional, Psychological, Aesthetic, Convenience, and
Reliability
A "____________" of airlines includes safety, timeliness, reliability, convenience, seat
availability, cabin service, and ground service. - CORRECT ANSWERS✅✅Product
, Airline marketing analysts discuss ___________________ _______________for targeting
specific customers. - CORRECT ANSWERS✅✅product differentiation
The delivery of airline services is never 100% guaranteed due to several uncontrollable
causes such as _______________ ________________ and ____________. - CORRECT
ANSWERS✅✅mechanical problems and weather
Services offered by an airline can be produced only in ____________ as opposed to
_____________ __________. - CORRECT ANSWERS✅✅batches, individual units
Airlines have to offer better _____________ and _______________ services to passengers to
enhance the company image. - CORRECT ANSWERS✅✅qualitative and quantitative
The following characteristics describe what leadership style:
-Leader makes decisions without consulting group
-High degree of dependency on leader
-Can create de-motivation and alienation of staff
-May be valuable in some in some organizations or particular situations where decisions need
to be made quickly and decisively
-For emergencies - CORRECT ANSWERS✅✅Autocratic
Price is primarily determined by two economic factors: _________ and ___________. -
CORRECT ANSWERS✅✅supply and demand
____________ are all activities that support the visibility and availability of airline services. -
CORRECT ANSWERS✅✅Promotions
Promotion is executed through two main functional activities: ____________ and
____________ _______________. - CORRECT ANSWERS✅✅advertising and personal
selling
______________ is the non-personal selling of services. - CORRECT
ANSWERS✅✅Advertising
ACTUAL UPDATED QUESTIONS AND
CORRECT ANSWERS
The ________________ ______________ were conducted from 1927 to 1932 at the Western
Electric Hawthorne Works in Chicago, Illinois. The studies grew out of original experiments
that were conducted from 1944 to 1927 that examined the effects of light on productivity. -
CORRECT ANSWERS✅✅Hawthorne Studies
___________________ __________________ ____________________ are defined as the
management function involved in the generation of demand for services offered by an airline.
- CORRECT ANSWERS✅✅Airline Marketing Principles
The Hawthorne Effect has been described as the benefits you reap when you pay attention to
people, the mere act of showing people you are interested in them usually spurs them to
better job performance, this effect may also be referred to as the "_____________
_____________ _________" syndrome - CORRECT ANSWERS✅✅Somebody upstairs
cares
Who articulated the concepts of needs hierarchy, self-actualization and peak experience,
which became founding principals of the humanistic model? - CORRECT
ANSWERS✅✅Abram Maslow
Human beings experience a hierarchy of needs, from basic physical needs to higher needs of
emotion and ego. _______-________________ is the highest need and the driving force of
human personality. - CORRECT ANSWERS✅✅self-actualization
Product purchased by the customers encompasses ______________, ___________, and
____________ features as well as _______________, _____________, and so forth. -
CORRECT ANSWERS✅✅Functional, Psychological, Aesthetic, Convenience, and
Reliability
A "____________" of airlines includes safety, timeliness, reliability, convenience, seat
availability, cabin service, and ground service. - CORRECT ANSWERS✅✅Product
, Airline marketing analysts discuss ___________________ _______________for targeting
specific customers. - CORRECT ANSWERS✅✅product differentiation
The delivery of airline services is never 100% guaranteed due to several uncontrollable
causes such as _______________ ________________ and ____________. - CORRECT
ANSWERS✅✅mechanical problems and weather
Services offered by an airline can be produced only in ____________ as opposed to
_____________ __________. - CORRECT ANSWERS✅✅batches, individual units
Airlines have to offer better _____________ and _______________ services to passengers to
enhance the company image. - CORRECT ANSWERS✅✅qualitative and quantitative
The following characteristics describe what leadership style:
-Leader makes decisions without consulting group
-High degree of dependency on leader
-Can create de-motivation and alienation of staff
-May be valuable in some in some organizations or particular situations where decisions need
to be made quickly and decisively
-For emergencies - CORRECT ANSWERS✅✅Autocratic
Price is primarily determined by two economic factors: _________ and ___________. -
CORRECT ANSWERS✅✅supply and demand
____________ are all activities that support the visibility and availability of airline services. -
CORRECT ANSWERS✅✅Promotions
Promotion is executed through two main functional activities: ____________ and
____________ _______________. - CORRECT ANSWERS✅✅advertising and personal
selling
______________ is the non-personal selling of services. - CORRECT
ANSWERS✅✅Advertising
