SAFE Agile Product Management (APM) 100%
GUARANTEED PASS!!
The PM may fulfill the role of the _____? - (ANSWER)Product owner: defining stories,
prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects - (ANSWER)True - Acts as marketing, contact for sales,
reviews legal agreements, responses to service requests, manages value steam economics
PMs rely on ___ for development facing concerns - (ANSWER)Product Owners
Four dimensions of product management stakeholders - (ANSWER)Business goals, getting it off
the shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that promotes a
holistic approach to delighting all stakeholders - (ANSWER)Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking -
(ANSWER)viable
Driving product strategy and execution, communicating vision, managing program backlog all
have to do with what APM area? - (ANSWER)Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - (ANSWER)Early
adopters and late adopters
What is Design Thinking's double diamond? - (ANSWER)Understand the problem, design the
right solution
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,What are the two steps of Understanding the Problem in Design Thinking? -
(ANSWER)Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? - (ANSWER)Develop
(diverge), Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value
provided and what internal/external customers will pay, influences marketing and sales is what
research area? - (ANSWER)Market Research
Focuses on the how, observes and evaluates what customers and users do, determines how
customers use or will use the product, influences capabilities and features is what research area?
- (ANSWER)User research
What research area generally aligns to long-term product development planning horizons? -
(ANSWER)Market research
T or F. Continuous exploration is market research - (ANSWER)True
What are the 5 populations of diffusion of innovation? - (ANSWER)Innovators, early adopters,
early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address
specific questions - (ANSWER)Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? - (ANSWER)Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind
of data? - (ANSWER)Secondary data
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, A/B testing, questionnaires/surveys are examples of what kind of Primary data? -
(ANSWER)Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of what kind of
Primary Data? - (ANSWER)Qualitative
What of these are considered user research: Usage analytics, government data, libraries,
syndicated/private data? - (ANSWER)syndicated/private data
Which of these are considered secondary market research? Choice modeling, conjoint analysis,
questionnaires/surveys or A/B testing? - (ANSWER)None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete language and
commitment to solve customers problems, forms the foundation of innovation by letting you
explore 'what you don't know you don't know' are all strengths of what kind of research? -
(ANSWER)Qualitative research
Is less objective than other market research methods, does not scale to large numbers of people is
not statistically significant are all weaknesses of what kind of research? - (ANSWER)Qualitative
research
Using segmentation or sampling helps in what area of product management? -
(ANSWER)research, among other areas
__________ research is often more obtainable and useful with large complex solutions having:
relatively small numbers of customers, a small number of transactions with each customer,
transactions costing hundreds of thousands to millions of dollars - (ANSWER)Qualitative
A ______ ________ is a series of questions or data characteristics that are used to determine if a
given person meets the desired respondent profile - (ANSWER)Respondent screener
If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent
of market needs - (ANSWER)12
Page 3 of 17
GUARANTEED PASS!!
The PM may fulfill the role of the _____? - (ANSWER)Product owner: defining stories,
prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects - (ANSWER)True - Acts as marketing, contact for sales,
reviews legal agreements, responses to service requests, manages value steam economics
PMs rely on ___ for development facing concerns - (ANSWER)Product Owners
Four dimensions of product management stakeholders - (ANSWER)Business goals, getting it off
the shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that promotes a
holistic approach to delighting all stakeholders - (ANSWER)Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking -
(ANSWER)viable
Driving product strategy and execution, communicating vision, managing program backlog all
have to do with what APM area? - (ANSWER)Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - (ANSWER)Early
adopters and late adopters
What is Design Thinking's double diamond? - (ANSWER)Understand the problem, design the
right solution
Page 1 of 17
,What are the two steps of Understanding the Problem in Design Thinking? -
(ANSWER)Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? - (ANSWER)Develop
(diverge), Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value
provided and what internal/external customers will pay, influences marketing and sales is what
research area? - (ANSWER)Market Research
Focuses on the how, observes and evaluates what customers and users do, determines how
customers use or will use the product, influences capabilities and features is what research area?
- (ANSWER)User research
What research area generally aligns to long-term product development planning horizons? -
(ANSWER)Market research
T or F. Continuous exploration is market research - (ANSWER)True
What are the 5 populations of diffusion of innovation? - (ANSWER)Innovators, early adopters,
early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address
specific questions - (ANSWER)Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? - (ANSWER)Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind
of data? - (ANSWER)Secondary data
Page 2 of 17
, A/B testing, questionnaires/surveys are examples of what kind of Primary data? -
(ANSWER)Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of what kind of
Primary Data? - (ANSWER)Qualitative
What of these are considered user research: Usage analytics, government data, libraries,
syndicated/private data? - (ANSWER)syndicated/private data
Which of these are considered secondary market research? Choice modeling, conjoint analysis,
questionnaires/surveys or A/B testing? - (ANSWER)None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete language and
commitment to solve customers problems, forms the foundation of innovation by letting you
explore 'what you don't know you don't know' are all strengths of what kind of research? -
(ANSWER)Qualitative research
Is less objective than other market research methods, does not scale to large numbers of people is
not statistically significant are all weaknesses of what kind of research? - (ANSWER)Qualitative
research
Using segmentation or sampling helps in what area of product management? -
(ANSWER)research, among other areas
__________ research is often more obtainable and useful with large complex solutions having:
relatively small numbers of customers, a small number of transactions with each customer,
transactions costing hundreds of thousands to millions of dollars - (ANSWER)Qualitative
A ______ ________ is a series of questions or data characteristics that are used to determine if a
given person meets the desired respondent profile - (ANSWER)Respondent screener
If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent
of market needs - (ANSWER)12
Page 3 of 17
