Marketing Management, 4th Edition TEST BANK By Mark Johnston Greg Marshall, Verified Chapter's 1 - 14, Complete Newest Version

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Marketing Management 4th EditionMark Johnston Greg Marshall
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TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advert
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ising and selling. %@ %@



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Question Details %@


AACSB : Analytical Thinking Acce
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ssibility : Keyboard Navigation
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Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Market
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ing and Marketing Management Defined
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Bloom's : Remember D
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ifficulty : 1 Easy Gra
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dable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the
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marketing department.
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AACSB : Analytical Thinking Acce
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ssibility : Keyboard Navigation Bloo
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m's : Understand
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Difficulty : 2 Medium
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Learning Objective : 01-
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Market
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ing and Marketing Management Defined
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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,3) The American Marketing Association defines marketing as “the activity, set of ins
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titutions, and processes for creating, communicating, delivering, and exchanging of
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ferings that have value for customers, clients, partners, and society at large.”
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AACSB : Analytical Thinking Acce
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ssibility : Keyboard Navigation
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Topic : Marketing and Marketing Management De
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fined Bloom's : Remember
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Difficulty : 1 Easy%@ %@ %@


Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable
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: automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business
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enterprise has only two business functions: marketing and innovation.
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Question Details %@


AACSB : Analytical Thinking Acce
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ssibility : Keyboard Navigation Bloo
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m's : Remember
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Difficulty : 1 Easy%@ %@ %@


Topic : The Concept of Customer Value
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con Gradable
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: automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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Question Details %@


Accessibility : Keyboard Navigation
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Bloom's : Understand
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Difficulty : 2 Medium
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Topic : Marketing and Marketing Management Defined
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Learning Objective : 01-
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02 Define what marketing and marketing management really are and how they con AACSB
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: Ethics
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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, 6) Firms that are stuck in a production orientation mentality likely will have great
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difficulty competing successfully for customers.
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Question Details%@


AACSB : Analytical Thinking Acce
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ssibility : Keyboard Navigation Bloo
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m's : Understand
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Difficulty : 2 Medium
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Learning Objective : 01-
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic :
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The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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Question Details%@


AACSB : Analytical Thinking Acce
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ssibility : Keyboard Navigation Bloo
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m's : Understand
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Difficulty : 2 Medium
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Learning Objective : 01-
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic :
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The Evolution of Marketing
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Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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one marketing. Some firms come close to one-to-
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one marketing by combining flexible manufacturing with flexible marketing to
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enhance customer choices.
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