Consumer Behavior Test Bank 14th Edition | Michael R. Solomon

TestBank-ConsumerBehavior:Buying,
Having,andBeing14thEdition by r




Michael R. Solomon
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Expert Verified Answers| A+ PASS
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, CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
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c CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
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SECTION TWO – CONSUMERS AS INDIVIDUALS
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CHAPTER 2: PERCEPTION c c




CHAPTER 3: LEARNING AND MEMORY c c c c




CHAPTER 4: MOTIVATION AND AFFECT
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CHAPTER 5: THE SELF
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CHAPTER 6: PERSONALITY, LIFESTYLES, AND VALUES
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SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
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CHAPTER 7: ATTITUDES c c




CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE COMMUNICATIONS
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CHAPTER 9: INDIVIDUAL DECISION MAKING
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CHAPTER 10: BUYING AND DISPOSING c c c c




SECTION FOUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
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CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
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CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY STRUCTURE CHAPTER
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13: SUBCULTURES
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CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER BEHAVIOUR
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CHAPTER 15: THE CREATION AND DIFFUSION OF CULTURE
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Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their interests in
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cmusic or clothing, how they spend their leisure time, and even their attitudes about social issues, to be able
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cto categorize consumers according to their lifestyles. This sort of information is called:
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A) core values. c




B) psychographics.



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,C) configurations.

D) physiognomies. Correct Answer: B c c c




Type: MC c Page Ref: 5 Skill: Application c c c c




Objective: L1-01 Understand that consumer behaviour is a process.
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2) The study of the processes involved when individuals or groups select, purchase, use, or dispose of
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cproducts, services, ideas, or experiences to satisfy needs and desires is called:
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A) market segmentation. c




B) relationship marketing. c




C) market research. c




D) consumerbehaviour.

Correct Answer: D
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Type: MC c Page Ref: 3 Skill: Concept c c c c




Objective: L1-01 Understand that consumer behaviour is a process.
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3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate additional
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csales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a postpurchase issue.
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C) merchandisingcomplexity.

D) a loss leader.
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CorrectAnswer: A
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Type: MC c Page Ref: 3 Skill: Application c c c c




Objective: L1-01 Understand that consumer behaviour is a process.
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4) John is the vice president of marketing for a local tour guide company. He is concerned that his
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ccustomers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. c




B) demographic problem. c




C) prepurchase issue. c




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, D) postpurchase issue. Correct Answer: D c c c c




Type: MC
c c Page Ref: 3 Skill: Application
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Objective: L1-01 Understand that consumer behaviour is a process.
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5) The expanded view of the exchange that includes the issues that influence the consumer before, during,
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cand after a purchase is called:
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A) the value. c




B) the strategic focus.
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C) the pre-sell strategy.
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D) theconsumption process. Correct Answer: D
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Type: MC
c c Page Ref: 3 Skill: Concept
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Objective: L1-01 Understand that consumer behaviour is a process.
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6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase. Correct
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cAnswer: FALSE c




Type: TF c Page Ref: 3 Skill: Concept
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Objective: L1-01 Understand that consumer behaviour is a process.
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7) The expanded view of consumer behaviour recognizes that the consumption process includes issues
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cthat influence consumers before, during, and after a purchase is made.
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Correct Answer: TRUE c c




Type: TF c Page Ref: 3 Skill: Concept
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Objective: L1-01 Understand that consumer behaviour is a process.
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8) List the three stages of the consumption process, indicating for each stage some of the issues of
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cconcern to the consumer as well as to the marketer.
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Correct Answer: Pre-purchase stage:
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Consumer concerns: How does the consumer decide if a product is needed? What are the best sources for
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information to learn more about alternative choices?
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