1
SMPS CPSM Review Questions with Answers (100%
Correct Answers)
Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical Answer: Qualitative
In a marketing plan, which of the following is a component of
marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies Answer: SWOT Analysis
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
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b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director Answer: Markets,
clients, competitors, and the firm's resouces
Target market selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
d. political changes affecting an industry Answer: SWOT analysis and
desires of principals
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
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,3
d. hold a brainstorming session for strategies Answer: set an overall
direction for the firm's future
The fundamental purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business Answer: the quality and/or
volume of business
Which of the following methods is optimal to all other methods of
preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection Answer: Goal based
Marketing plans should parallel the firm's:
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, 4
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity Answer: Financial objectives
Labor or staff costs account for what percentage of a marketing
budget?
a. 30-45%
b. 40-50%
c. 50-70%
d. 60-80% Answer: 50 to 70%
The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
© 2025 All rights reserved
SMPS CPSM Review Questions with Answers (100%
Correct Answers)
Focus groups are best used to collect which type of information?
a. research proven
b. qualitative
c. quantitative
d. historical Answer: Qualitative
In a marketing plan, which of the following is a component of
marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies Answer: SWOT Analysis
A sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
© 2025 All rights reserved
,2
b. the condition of the current economy
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director Answer: Markets,
clients, competitors, and the firm's resouces
Target market selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational growth
d. political changes affecting an industry Answer: SWOT analysis and
desires of principals
The primary goal of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
© 2025 All rights reserved
,3
d. hold a brainstorming session for strategies Answer: set an overall
direction for the firm's future
The fundamental purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
c. the graphic quality of their graphic materials
d. the quality and/or volume of business Answer: the quality and/or
volume of business
Which of the following methods is optimal to all other methods of
preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection Answer: Goal based
Marketing plans should parallel the firm's:
© 2025 All rights reserved
, 4
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity Answer: Financial objectives
Labor or staff costs account for what percentage of a marketing
budget?
a. 30-45%
b. 40-50%
c. 50-70%
d. 60-80% Answer: 50 to 70%
The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
© 2025 All rights reserved
