1
SMPS CPSM Exam Questions with Answers (100%
Correct Answers)
Action Plan Answer: Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be
responsible for accomplishing that task.
Advertising agency Answer: Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience Answer: Advertising directed to those
interested in and needing your service
Alliance Answer: A long-term relationship between two parties for
services on several projects. Usually based on a unique service the
seller can provide the client, linking the two where the seller becomes
almost an extension of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution Answer: Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
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Alternate Dispute Resolution Mediation Answer: A procedure in
which the parties submit their disputes, including details of their
positions to an independent, third party mediator. The mediator then
discusses the dispute with the parties, including the mediator's view of
the strengths and weaknesses of each party's position. The mediator
helps the parties attempt to reach a settlement of their dispute. If the
dispute is not settled, the next step is arbitration or litigation,
depending on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration Answer: In order to have a
binding arbitration agreement, the parties must, in writing, agree to
submit any claims or dispute to arbitration. Generally the parties agree
to submit the arbitration to the AAA per the Construction Industry
Arbitration Rules.
Dictionary.com:
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,3
The hearing and determining of a dispute or the settling of differences
between parties by a person or persons chosen or agreed to by them.
Attention Getting Answer: Advertising must be: distinctive, repetitive,
unique, words and images must work together.
Audience Answer: To whom things are aimed. Qualify and target the
audience.
Benchmarking Studies Answer: A standard by which something can
be measured or judged. To measure according to specified standards
in order to compare it with and improve one's product.
Benchmarking Answer: Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning Answer: One sentence distinguishes and
differentiates
Brand Equity Answer: Good will, value and volume margins
Brochure Answer: Firm marketing tool to present salient facts about
the firm at a glance. Cross selling tool explains who you are and what
you do.
© 2025 All rights reserved
, 4
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method Answer: Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This
method allows you to base your budgeting on the year's business plan
revenue goals and marketing plan implementation tasks.
Budget Percentage Method Answer: Also known as the top-down
method, this method of budgeting allocates a certain percentage of the
firm's total operating revenue to marketing. The percentage usually
falls between 5 - 15%.
Budget Projection Method Answer: Also known as the comparison
method; relies on using the prior year's costs to develop the upcoming
year's budget. This process works well if the company is stable but it
doesn't allow consideration of year's marketing planning goals or the
changing conditions of the market.
Business Plan Answer: The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and expenditures
© 2025 All rights reserved
SMPS CPSM Exam Questions with Answers (100%
Correct Answers)
Action Plan Answer: Defines the tasks that must be accomplished to
implement each strategy within the marketing plan and who will be
responsible for accomplishing that task.
Advertising agency Answer: Professional services agency to handle
advertising, selection is similar to AEC firm - people and technical
qualifications.
Aimed at the Right Audience Answer: Advertising directed to those
interested in and needing your service
Alliance Answer: A long-term relationship between two parties for
services on several projects. Usually based on a unique service the
seller can provide the client, linking the two where the seller becomes
almost an extension of the client. (EX: Design-Build Relationship)
Alternate Dispute Resolution Answer: Alternative methods, besides
litigation, to settle project dispute - mediation or arbitration.
© 2025 All rights reserved
,2
Alternate Dispute Resolution Mediation Answer: A procedure in
which the parties submit their disputes, including details of their
positions to an independent, third party mediator. The mediator then
discusses the dispute with the parties, including the mediator's view of
the strengths and weaknesses of each party's position. The mediator
helps the parties attempt to reach a settlement of their dispute. If the
dispute is not settled, the next step is arbitration or litigation,
depending on the terms of the contract.
Mediation is an example of non-binding dispute resolution
Alternate Dispute Resolution Arbitration Answer: In order to have a
binding arbitration agreement, the parties must, in writing, agree to
submit any claims or dispute to arbitration. Generally the parties agree
to submit the arbitration to the AAA per the Construction Industry
Arbitration Rules.
Dictionary.com:
© 2025 All rights reserved
,3
The hearing and determining of a dispute or the settling of differences
between parties by a person or persons chosen or agreed to by them.
Attention Getting Answer: Advertising must be: distinctive, repetitive,
unique, words and images must work together.
Audience Answer: To whom things are aimed. Qualify and target the
audience.
Benchmarking Studies Answer: A standard by which something can
be measured or judged. To measure according to specified standards
in order to compare it with and improve one's product.
Benchmarking Answer: Is a comparative measure. Establishes a
standard and shows progress or decline. To compare one's goods,
services or processes with recognized leaders in those areas.
Brand Positioning Answer: One sentence distinguishes and
differentiates
Brand Equity Answer: Good will, value and volume margins
Brochure Answer: Firm marketing tool to present salient facts about
the firm at a glance. Cross selling tool explains who you are and what
you do.
© 2025 All rights reserved
, 4
• Three Year shelf life
• Six months to plan and produce
Budget Goal-Based Method Answer: Also known as the bottom-up
method, this method assigns cost to each item in marketing plan. This
method allows you to base your budgeting on the year's business plan
revenue goals and marketing plan implementation tasks.
Budget Percentage Method Answer: Also known as the top-down
method, this method of budgeting allocates a certain percentage of the
firm's total operating revenue to marketing. The percentage usually
falls between 5 - 15%.
Budget Projection Method Answer: Also known as the comparison
method; relies on using the prior year's costs to develop the upcoming
year's budget. This process works well if the company is stable but it
doesn't allow consideration of year's marketing planning goals or the
changing conditions of the market.
Business Plan Answer: The business plan establishes the firm's near-
term goals, including gross revenues, net revenues and expenditures
© 2025 All rights reserved
