MMC2604 || A+ Graded Already.
According to the textbook, the mass media have passed through which five historical stages?
correct answers Oral, written, print, electronic, digital
Local culture is most closely identified with which of the following historical periods?
correct answers Premodern (before 1800)
The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century
primarily served the ruling classes. (T/F) correct answers True
No media existed prior to the coming of the electronic era in the nineteenth century. (T/F)
correct answers False
Populism tries to appeal to elite people by highlighting the differences between them and the
ordinary people. (T/F) correct answers False
Gutenberg played an active role in the transition from oral to written culture. (T/F) correct
answers False
Which of the following was a contribution of the telegraph? correct answers The
transformation of information into a commodity
Mass media audiences generally seek out messages that correspond to their cultural beliefs
and values. (T/F) correct answers True
The telegraph and newspapers transformed news into a salable commodity. (T/F) correct
answers True
Efficiency and individualism are both values of the modern period. (T/F) correct answers
True
During which stage in developing a critical perspective would you take action as a citizen?
correct answers Engagement
Factories are most closely identified with which of the following historical periods? correct
answers Modern (1800s-1950s)
The key development that allowed for the transition to the digital age was _______. correct
answers the ability to convert images, text, and sounds into binary code
The computer was the first electronic medium. (T/F) correct answers False
Although the way we consume media today focuses on individual interests on mobile
devices, a positive result of the digital age is that family and friends gather to binge watch
programs on weekends or at holidays. (T/F) correct answers True
The introduction of microprocessors, miniature circuits made of silicon, made personal
computers possible. (T/F) correct answers True
, Computer engineer Ray Tomlinson established the "loginname@hostcomputer" convention
for e-mail addresses. (T/F) correct answers True
The Internet is a hierarchically structured and centralized network. (T/F) correct answers
False
Which of the following best describes an "opt-in" Internet policy? correct answers A policy
whereby consumers have to give their consent before a Web site can collect any browsing
history data
The Internet was originally created to transport messages more rapidly for an increasingly
sedentary and isolated population. (T/F) correct answers False
Which one of the following statements about media convergence is not true? correct answers
Convergence took off at the same time as the rise of the personal computer industry in the
1970s.
The World Wide Web was developed in _______. correct answers the late 1980s
ARPAnet is a browser. (t/f) correct answers False
E-mail was one of the earliest services of the Internet. (T/F) correct answers True
What is spyware and what does it do? correct answers It is a computer program that is
secretly bundled with other software that allows someone to collect private information.
Most Web sites follow an "opt-in" data policy when collecting information from online
consumers. (T/F) correct answers False
Today's major ISPs include all except which of the following? correct answers Google
Facebook uses profile information to deliver targeted and personalized ads to its users. (T/F)
correct answers True
A form of Internet identity theft involving phony e-mail messages asking customers to update
their credit card numbers, account passwords, and other personal information is called
_______. correct answers Phishing
Which two developments were key to the Internet's marketability? correct answers
Microprocessors and fiber-optic cable
Game publishers are legally required to submit games to the ESRB rating system. (T/F)
correct answers False
The term ______ describes how interactive game experiences are being embedded to bring
competition and rewards to everyday activities. correct answers Gamification
In 1975, Atari began successfully marketing a home version of Pong through an exclusive
deal with ______. correct answers Sears
According to the textbook, the mass media have passed through which five historical stages?
correct answers Oral, written, print, electronic, digital
Local culture is most closely identified with which of the following historical periods?
correct answers Premodern (before 1800)
The manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century
primarily served the ruling classes. (T/F) correct answers True
No media existed prior to the coming of the electronic era in the nineteenth century. (T/F)
correct answers False
Populism tries to appeal to elite people by highlighting the differences between them and the
ordinary people. (T/F) correct answers False
Gutenberg played an active role in the transition from oral to written culture. (T/F) correct
answers False
Which of the following was a contribution of the telegraph? correct answers The
transformation of information into a commodity
Mass media audiences generally seek out messages that correspond to their cultural beliefs
and values. (T/F) correct answers True
The telegraph and newspapers transformed news into a salable commodity. (T/F) correct
answers True
Efficiency and individualism are both values of the modern period. (T/F) correct answers
True
During which stage in developing a critical perspective would you take action as a citizen?
correct answers Engagement
Factories are most closely identified with which of the following historical periods? correct
answers Modern (1800s-1950s)
The key development that allowed for the transition to the digital age was _______. correct
answers the ability to convert images, text, and sounds into binary code
The computer was the first electronic medium. (T/F) correct answers False
Although the way we consume media today focuses on individual interests on mobile
devices, a positive result of the digital age is that family and friends gather to binge watch
programs on weekends or at holidays. (T/F) correct answers True
The introduction of microprocessors, miniature circuits made of silicon, made personal
computers possible. (T/F) correct answers True
, Computer engineer Ray Tomlinson established the "loginname@hostcomputer" convention
for e-mail addresses. (T/F) correct answers True
The Internet is a hierarchically structured and centralized network. (T/F) correct answers
False
Which of the following best describes an "opt-in" Internet policy? correct answers A policy
whereby consumers have to give their consent before a Web site can collect any browsing
history data
The Internet was originally created to transport messages more rapidly for an increasingly
sedentary and isolated population. (T/F) correct answers False
Which one of the following statements about media convergence is not true? correct answers
Convergence took off at the same time as the rise of the personal computer industry in the
1970s.
The World Wide Web was developed in _______. correct answers the late 1980s
ARPAnet is a browser. (t/f) correct answers False
E-mail was one of the earliest services of the Internet. (T/F) correct answers True
What is spyware and what does it do? correct answers It is a computer program that is
secretly bundled with other software that allows someone to collect private information.
Most Web sites follow an "opt-in" data policy when collecting information from online
consumers. (T/F) correct answers False
Today's major ISPs include all except which of the following? correct answers Google
Facebook uses profile information to deliver targeted and personalized ads to its users. (T/F)
correct answers True
A form of Internet identity theft involving phony e-mail messages asking customers to update
their credit card numbers, account passwords, and other personal information is called
_______. correct answers Phishing
Which two developments were key to the Internet's marketability? correct answers
Microprocessors and fiber-optic cable
Game publishers are legally required to submit games to the ESRB rating system. (T/F)
correct answers False
The term ______ describes how interactive game experiences are being embedded to bring
competition and rewards to everyday activities. correct answers Gamification
In 1975, Atari began successfully marketing a home version of Pong through an exclusive
deal with ______. correct answers Sears
