MMC2604 UF Exam 1 || with Complete Solution.
Traditional Media Model correct answers Message Producer - Message - Medium - Audience
Communication correct answers the process of creating symbol systems that convey
information and meaning (language, Morse code, film, and computer codes)
Culture correct answers the symbols of expression that individuals, groups, and societies use
to make sense of daily life and to articulate their values; a process that delivers the values of a
society through products or other meaning-making forms.
Mass Media correct answers the cultural industries, the channels of communication, that
produce and distribute songs, novels, news, movies, online computer services, and other
cultural products to a large number of people
Mass Communication correct answers the process of designing cultural messages and stories
and delivering them to large and diverse audiences through media channels as old and
distinctive as the printed book and as new and converged as the Internet
Digital Communication correct answers images, texts, and sounds that use pulses of electric
current or flashes of laser light and are converted into electronic signals represented as varied
combinations of binary numbers (1s and 0s); these signals are reassembled as a precise
reproduction of a TV picture, a magazine article, or phone voice
Selective Exposure correct answers the phenomenon whereby audiences seek messages and
meanings that correspond to their preexisting beliefs and values
Medium correct answers an intervening substance through which something is conveyed or
transmitted
Stages of Media Innovations correct answers - Emergence/Novelty stage - inventors try to
solve a problem
- Entrepreneurial stage - inventors determine a practical and marketable use for the new
device
- Mass Medium stage - figure out how to market it as a consumer product
- Convergence stage - older media are reconfigured in various forms into newer media
Convergence correct answers the technological merging of media content across various
platforms
Cross Platform correct answers business model that involves a consolidation of various media
holdings, such as cable connection, phone service, television transmission, and Internet cases,
under one corporate umbrella
Media Multitasking correct answers allowing us to do many things at once, maybe on one
device, this has led to growing media consumption
Narrative correct answers the structure underlying most media products; the common
denominator between our entertainment and information culture; the media's main cultural
currency; it includes two components:
, Skyscraper Model correct answers Culture viewed as a hierarchy with superior and high
culture at the top and inferior low culture at the bottom.
High Culture correct answers the top floor, good taste, higher education; ballet, symphony,
art museums, and classic literature
Low Culture correct answers the bottom floor or house popular, junk; reality, TV, teen pop
music, TV wrestling, and violent video games
5 Concerns about Low Culture correct answers 1) An Inability to Appreciate Fine Art
2) A Tendency to Exploit High Culture
3) A Throwaway Ethic
4) A Diminished Audience for High Culture
5) Dulling Our Cultural Tastes
The "Big Mac" Theory correct answers suggests that people are so addicted to mass-produced
media menus they lose their discriminating taste for finer things, and they ability to
see/challenge social inequities
Map Model correct answers culture is a ongoing/complicated process, it allows us to better
account for diverse and individual tastes; we can judge based on personal taste or historical
context
Modern Period correct answers the historical era spanning the time from the rise of the
industrial Revolution in the 18th and 19th centuries to the present
Its social values include celebrating the individual, believing in rational order, working
efficiently, and rejecting tradition
Modern elements correct answers efficiency, individualism, rationalism, and progress
Progressive Era correct answers a period of political and social reform from the 1890s to the
1920s
Muckrakers correct answers journalists who exposed corruption, war, and scandal in business
and politics; were significant in this era
Postmodern Period correct answers a contemporary historical era spanning from the 1960s to
present; social values include opposing hierarchy, diversifying and recycling culture,
questioning scientific reasoning, and embracing paradox
Populism correct answers a political idea that tries to appeal to ordinary people by
highlighting or creating an argument or conflict between the people and the elite
Media Literacy correct answers an understanding of the mass communication process
through the development of critical thinking tools - description, analysis, interpretation,
evaluation, engagement - that enable a person to become more engaged as a citizen and more
discerning as a consumer of mass media products
Critical Process correct answers 1. description
Traditional Media Model correct answers Message Producer - Message - Medium - Audience
Communication correct answers the process of creating symbol systems that convey
information and meaning (language, Morse code, film, and computer codes)
Culture correct answers the symbols of expression that individuals, groups, and societies use
to make sense of daily life and to articulate their values; a process that delivers the values of a
society through products or other meaning-making forms.
Mass Media correct answers the cultural industries, the channels of communication, that
produce and distribute songs, novels, news, movies, online computer services, and other
cultural products to a large number of people
Mass Communication correct answers the process of designing cultural messages and stories
and delivering them to large and diverse audiences through media channels as old and
distinctive as the printed book and as new and converged as the Internet
Digital Communication correct answers images, texts, and sounds that use pulses of electric
current or flashes of laser light and are converted into electronic signals represented as varied
combinations of binary numbers (1s and 0s); these signals are reassembled as a precise
reproduction of a TV picture, a magazine article, or phone voice
Selective Exposure correct answers the phenomenon whereby audiences seek messages and
meanings that correspond to their preexisting beliefs and values
Medium correct answers an intervening substance through which something is conveyed or
transmitted
Stages of Media Innovations correct answers - Emergence/Novelty stage - inventors try to
solve a problem
- Entrepreneurial stage - inventors determine a practical and marketable use for the new
device
- Mass Medium stage - figure out how to market it as a consumer product
- Convergence stage - older media are reconfigured in various forms into newer media
Convergence correct answers the technological merging of media content across various
platforms
Cross Platform correct answers business model that involves a consolidation of various media
holdings, such as cable connection, phone service, television transmission, and Internet cases,
under one corporate umbrella
Media Multitasking correct answers allowing us to do many things at once, maybe on one
device, this has led to growing media consumption
Narrative correct answers the structure underlying most media products; the common
denominator between our entertainment and information culture; the media's main cultural
currency; it includes two components:
, Skyscraper Model correct answers Culture viewed as a hierarchy with superior and high
culture at the top and inferior low culture at the bottom.
High Culture correct answers the top floor, good taste, higher education; ballet, symphony,
art museums, and classic literature
Low Culture correct answers the bottom floor or house popular, junk; reality, TV, teen pop
music, TV wrestling, and violent video games
5 Concerns about Low Culture correct answers 1) An Inability to Appreciate Fine Art
2) A Tendency to Exploit High Culture
3) A Throwaway Ethic
4) A Diminished Audience for High Culture
5) Dulling Our Cultural Tastes
The "Big Mac" Theory correct answers suggests that people are so addicted to mass-produced
media menus they lose their discriminating taste for finer things, and they ability to
see/challenge social inequities
Map Model correct answers culture is a ongoing/complicated process, it allows us to better
account for diverse and individual tastes; we can judge based on personal taste or historical
context
Modern Period correct answers the historical era spanning the time from the rise of the
industrial Revolution in the 18th and 19th centuries to the present
Its social values include celebrating the individual, believing in rational order, working
efficiently, and rejecting tradition
Modern elements correct answers efficiency, individualism, rationalism, and progress
Progressive Era correct answers a period of political and social reform from the 1890s to the
1920s
Muckrakers correct answers journalists who exposed corruption, war, and scandal in business
and politics; were significant in this era
Postmodern Period correct answers a contemporary historical era spanning from the 1960s to
present; social values include opposing hierarchy, diversifying and recycling culture,
questioning scientific reasoning, and embracing paradox
Populism correct answers a political idea that tries to appeal to ordinary people by
highlighting or creating an argument or conflict between the people and the elite
Media Literacy correct answers an understanding of the mass communication process
through the development of critical thinking tools - description, analysis, interpretation,
evaluation, engagement - that enable a person to become more engaged as a citizen and more
discerning as a consumer of mass media products
Critical Process correct answers 1. description
