MKT 3413 EXAM QUESTIONS AND
CORRECT ANSWERS VERIFIED
2025/2026.
Which of the following is NOT a survey mode mentioned in your text? - ANS mixed-media
Which of the following involves interviews with a large number of respondents using a
predesigned questionnaire? - ANS survey
Which of the following is a data collection mode in which an interviewer reads questions, either
face to face or over the phone, to the respondent and records the answers? - ANS person-
administered survey
What is a unique advantage to using person-administered survey? - ANS ALL OF THE ABOVE
(feedback, rapport, quality control, AND adaptability)
Adaptability refers to the ability to respond to differences. Which method is best suited for
adaptability? - ANS person-administered surveys
Which of the following is a disadvantage of person-administered surveys? - ANS ALL OF THE
ABOVE
(they are slower than other methods, they are more expensive, they are prone to errors, AND
high cost)
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Which of the following was NOT mentioned as possible human error with person-administered
survey? - ANS interviewers may treat people differently based on their personal biases
Which of the following is listed in your textbook as an advantage of person-administered
surveys? - ANS rapport
Which of teh following is NOT an advantage of computer-administered surveys? - ANS ability
to develop rapport with the respondent
Which of the following is the survey method that now surpasses all other survey modes? -
ANS computer-administered surveys
Which of the following is the name of the firm listed in your text as one that provides clients
with the option to design their own surveys or utilize their programming services? -
ANS common knowledge
Interview evaluation refers to: - ANS respondents being apprehensive about providing the
"correct" answer
The primary disadvantage(s) of computer-administered survey is/are: - ANS they require
technical skills and there are high set-up costs
Which of the following survey modes is different from other survey methods in that there is no
agent--human or computer--administering the interview? - ANS self-administered surveys
Which of the following is not an advantage of self-administered surveys? - ANS there is
considerable interviewer-evaluation apprehension
Which is true regarding a disadvantage of self-administered surveys? - ANS The primary
burden of respondent understanding is placed upon the questionnaire
Mixed mode surveys are sometimes referred to as: - ANS hybrid surveys
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
CORRECT ANSWERS VERIFIED
2025/2026.
Which of the following is NOT a survey mode mentioned in your text? - ANS mixed-media
Which of the following involves interviews with a large number of respondents using a
predesigned questionnaire? - ANS survey
Which of the following is a data collection mode in which an interviewer reads questions, either
face to face or over the phone, to the respondent and records the answers? - ANS person-
administered survey
What is a unique advantage to using person-administered survey? - ANS ALL OF THE ABOVE
(feedback, rapport, quality control, AND adaptability)
Adaptability refers to the ability to respond to differences. Which method is best suited for
adaptability? - ANS person-administered surveys
Which of the following is a disadvantage of person-administered surveys? - ANS ALL OF THE
ABOVE
(they are slower than other methods, they are more expensive, they are prone to errors, AND
high cost)
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Which of the following was NOT mentioned as possible human error with person-administered
survey? - ANS interviewers may treat people differently based on their personal biases
Which of the following is listed in your textbook as an advantage of person-administered
surveys? - ANS rapport
Which of teh following is NOT an advantage of computer-administered surveys? - ANS ability
to develop rapport with the respondent
Which of the following is the survey method that now surpasses all other survey modes? -
ANS computer-administered surveys
Which of the following is the name of the firm listed in your text as one that provides clients
with the option to design their own surveys or utilize their programming services? -
ANS common knowledge
Interview evaluation refers to: - ANS respondents being apprehensive about providing the
"correct" answer
The primary disadvantage(s) of computer-administered survey is/are: - ANS they require
technical skills and there are high set-up costs
Which of the following survey modes is different from other survey methods in that there is no
agent--human or computer--administering the interview? - ANS self-administered surveys
Which of the following is not an advantage of self-administered surveys? - ANS there is
considerable interviewer-evaluation apprehension
Which is true regarding a disadvantage of self-administered surveys? - ANS The primary
burden of respondent understanding is placed upon the questionnaire
Mixed mode surveys are sometimes referred to as: - ANS hybrid surveys
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
