MKT 3413 EXAM 1 QUESTIONS AND
CORRECT ANSWERS VERIFIED
2025/2026.
Marketing research involves all of the following regarding information EXCEPT -
ANS manipulation
which of the following statements is most TRUE about marketing research? - ANS marketing
research is systematic
which of the following statements is most FALSE about marketing research? - ANS marketing
research leads to automatic decisions
_________ research is undertaken to help identify problems that are not necessarily apparent
on the surface and yet exist or are likely to arise in the future - ANS problem-identification
which of the following classifications of marketing research involves going below the surface to
identify the true underlying problem that the marketing manager is facing? - ANS problem
identification
problem-identification research is typically used to address all of the following topics EXCEPT -
ANS pricing
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,which of the following is the more common of the forms of research and is undertaken by
virtually all marketing firms? - ANS problem-identification research
according to the text, _______ is typically used to access the environment and diagnose
problems - ANS problem-identification research
research undertaken to help solve specific marketing problems is called : - ANS problem-
solving research
research undertaken to identify marketing problems is called : - ANS problem-identification
research
all of the following are examples of topics typically addressed by problem-solving research
EXCEPT - ANS market share
all of the following are examples of topics typically addressed by problem-solving research
EXCEPT: - ANS C AND D
(market potential and market share)
which of the following is NOT a step in the marketing research process? - ANS problem
correction
the first step is any marketing research project is to: - ANS define the problem
if an outside agency was brought in to conduct work for a research project after the first three
steps in the marketing research process were completed, which step would the agency
conduct? - ANS do fieldwork or collect data
The marketing chief of Fossil is considering the introduction of a super functional, fashionable
wristwatch for men and women priced at $99. For this, he decided on 30 telephonic interviews
from their customer database, 50 valid survey responses from individuals whose income is
greater than $60,000 and 2 focus-groups. To which of the six steps of the marketing research
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, process do the actions of the marketing chief for Fossil fall into? - ANS formulating the
research design
which of the following is NOT a form of interviewing in the data collection stage of the research
process? - ANS observational interviewing
all of the following are steps involved in the data-preparation stage of collected data EXCEPT -
ANS collecting
which of the following is NOT considered an uncontrollable environmental factor? -
ANS promotion
all of the following are considered to be controllable marketing variables EXCEPT: -
ANS competition
all of the following are considered to be controllable marketing variables EXCEPT: -
ANS economy
researchers enter the realm of the decision maker when they: - ANS give justification for a
recommended course of action over others
marketing research departments located within a firm are called: - ANS internal suppliers
marketing research departments located outside a firm and comprising the marketing research
industry are called: - ANS external suppliers
a marketing research project is warranted when: - ANS the cost of the research is less than its
eventual benefits
ABC is a company which is involved in selling data that is designed to serve information needs of
firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
CORRECT ANSWERS VERIFIED
2025/2026.
Marketing research involves all of the following regarding information EXCEPT -
ANS manipulation
which of the following statements is most TRUE about marketing research? - ANS marketing
research is systematic
which of the following statements is most FALSE about marketing research? - ANS marketing
research leads to automatic decisions
_________ research is undertaken to help identify problems that are not necessarily apparent
on the surface and yet exist or are likely to arise in the future - ANS problem-identification
which of the following classifications of marketing research involves going below the surface to
identify the true underlying problem that the marketing manager is facing? - ANS problem
identification
problem-identification research is typically used to address all of the following topics EXCEPT -
ANS pricing
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,which of the following is the more common of the forms of research and is undertaken by
virtually all marketing firms? - ANS problem-identification research
according to the text, _______ is typically used to access the environment and diagnose
problems - ANS problem-identification research
research undertaken to help solve specific marketing problems is called : - ANS problem-
solving research
research undertaken to identify marketing problems is called : - ANS problem-identification
research
all of the following are examples of topics typically addressed by problem-solving research
EXCEPT - ANS market share
all of the following are examples of topics typically addressed by problem-solving research
EXCEPT: - ANS C AND D
(market potential and market share)
which of the following is NOT a step in the marketing research process? - ANS problem
correction
the first step is any marketing research project is to: - ANS define the problem
if an outside agency was brought in to conduct work for a research project after the first three
steps in the marketing research process were completed, which step would the agency
conduct? - ANS do fieldwork or collect data
The marketing chief of Fossil is considering the introduction of a super functional, fashionable
wristwatch for men and women priced at $99. For this, he decided on 30 telephonic interviews
from their customer database, 50 valid survey responses from individuals whose income is
greater than $60,000 and 2 focus-groups. To which of the six steps of the marketing research
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, process do the actions of the marketing chief for Fossil fall into? - ANS formulating the
research design
which of the following is NOT a form of interviewing in the data collection stage of the research
process? - ANS observational interviewing
all of the following are steps involved in the data-preparation stage of collected data EXCEPT -
ANS collecting
which of the following is NOT considered an uncontrollable environmental factor? -
ANS promotion
all of the following are considered to be controllable marketing variables EXCEPT: -
ANS competition
all of the following are considered to be controllable marketing variables EXCEPT: -
ANS economy
researchers enter the realm of the decision maker when they: - ANS give justification for a
recommended course of action over others
marketing research departments located within a firm are called: - ANS internal suppliers
marketing research departments located outside a firm and comprising the marketing research
industry are called: - ANS external suppliers
a marketing research project is warranted when: - ANS the cost of the research is less than its
eventual benefits
ABC is a company which is involved in selling data that is designed to serve information needs of
firms like PepsiCo and Coca-Cola. The data are primarily collected through surveys, purchase
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
