MKTG 352: MARKETING RESEARCH
FINAL EXAM OVERVIEW
1) Exams - CORRECT ANSWER -100 points for each Exam I, Exam II, and Final Exam
totaling 200 points.
2) Class Participation - CORRECT ANSWER -Submit evaluation by EOD tomorrow
12/4.
3) Course Evaluation - CORRECT ANSWER -Take the survey regarding course
evaluation of MKTG 352, which takes 5 minutes.
4) Final Exam Logistics - CORRECT ANSWER -40 questions (T/F or Multiple choice); 5
points each, 90 minutes during normal class time.
5) Closed-book Exam - CORRECT ANSWER -You are NOT allowed to use the internet
or open notes/slides/books, or other aids during the exam.
6) Academic Misconduct - CORRECT ANSWER -Sharing, emailing, copying and cross-
checking answers will be considered academic misconduct.
7) Exam Location - CORRECT ANSWER -Exam location is up to you, but two or more
than two students cannot take the exam together at the same place (except for the
classroom).
8) LockDown Browser Requirement - CORRECT ANSWER -This course requires the
use of LockDown Browser for online exams.
9) Download Instructions - CORRECT ANSWER -Download Respondus LockDown
Browser to your computer; follow the installation instructions.
, 10) Exam Access Guidelines - CORRECT ANSWER -Select a location where you won't be
interrupted and turn off all mobile devices.
11) Exam Completion - CORRECT ANSWER -Once started, this test must be completed
in one sitting; only one attempt is allowed.
12) Technical Issues - CORRECT ANSWER -Send a screenshot to show what happened
in case of technical issues like internet outage.
13) Academic Integrity - CORRECT ANSWER -Any deviation from academic integrity
will result in a minimum academic penalty of failing the test.
14) Marketing Research Process - CORRECT ANSWER -Develop Research Question,
Identify IVs and DVs, Test with an Experiment, Analyze Results, Report Results.
15) Scale Measurement Levels - CORRECT ANSWER -NOIR: Nominal, Ordinal, Interval,
Ratio.
16) Nominal Scale - CORRECT ANSWER -Categorical, numbers assigned as labels (e.g.,
Gender, Favorite restaurant).
17) Ordinal Scale - CORRECT ANSWER -Categorical, objects have meaningful order
(e.g., Finishers in a race).
18) Interval Scale - CORRECT ANSWER -Numbers have order, equal intervals, lacks true
zero point (e.g., Temperature).
19) Ratio Scale - CORRECT ANSWER -Specific numeric response, can make absolute
comparisons, have a fixed zero (e.g., Height, Exam grades).
FINAL EXAM OVERVIEW
1) Exams - CORRECT ANSWER -100 points for each Exam I, Exam II, and Final Exam
totaling 200 points.
2) Class Participation - CORRECT ANSWER -Submit evaluation by EOD tomorrow
12/4.
3) Course Evaluation - CORRECT ANSWER -Take the survey regarding course
evaluation of MKTG 352, which takes 5 minutes.
4) Final Exam Logistics - CORRECT ANSWER -40 questions (T/F or Multiple choice); 5
points each, 90 minutes during normal class time.
5) Closed-book Exam - CORRECT ANSWER -You are NOT allowed to use the internet
or open notes/slides/books, or other aids during the exam.
6) Academic Misconduct - CORRECT ANSWER -Sharing, emailing, copying and cross-
checking answers will be considered academic misconduct.
7) Exam Location - CORRECT ANSWER -Exam location is up to you, but two or more
than two students cannot take the exam together at the same place (except for the
classroom).
8) LockDown Browser Requirement - CORRECT ANSWER -This course requires the
use of LockDown Browser for online exams.
9) Download Instructions - CORRECT ANSWER -Download Respondus LockDown
Browser to your computer; follow the installation instructions.
, 10) Exam Access Guidelines - CORRECT ANSWER -Select a location where you won't be
interrupted and turn off all mobile devices.
11) Exam Completion - CORRECT ANSWER -Once started, this test must be completed
in one sitting; only one attempt is allowed.
12) Technical Issues - CORRECT ANSWER -Send a screenshot to show what happened
in case of technical issues like internet outage.
13) Academic Integrity - CORRECT ANSWER -Any deviation from academic integrity
will result in a minimum academic penalty of failing the test.
14) Marketing Research Process - CORRECT ANSWER -Develop Research Question,
Identify IVs and DVs, Test with an Experiment, Analyze Results, Report Results.
15) Scale Measurement Levels - CORRECT ANSWER -NOIR: Nominal, Ordinal, Interval,
Ratio.
16) Nominal Scale - CORRECT ANSWER -Categorical, numbers assigned as labels (e.g.,
Gender, Favorite restaurant).
17) Ordinal Scale - CORRECT ANSWER -Categorical, objects have meaningful order
(e.g., Finishers in a race).
18) Interval Scale - CORRECT ANSWER -Numbers have order, equal intervals, lacks true
zero point (e.g., Temperature).
19) Ratio Scale - CORRECT ANSWER -Specific numeric response, can make absolute
comparisons, have a fixed zero (e.g., Height, Exam grades).
