MARKETING 3321 UTA TEST 1 REVIEW QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Marketing Management Philosophies Ans✓✓✓Production, product,
sales, market orientation, societal, relationship. They strongly influence
an organization's marketing processes.
production orientation Ans✓✓✓focuses on the internal capabilities of
the firm rather than on the desires and needs of the marketplace. They
want to minimize costs to lower prices, and keep quality high. They will
do this buy MAXIMIZING PRODUCTION AND DISTRIBUTION
EFFICIENCY.
EXAMPLE: IN & OUT BURGERS, earlier years when there were
ONLY black cars.
what are the best conditions for success for production orientation?
Ans✓✓✓product in early life-cycle stage, and weak competition.
product orientation Ans✓✓✓customers desire to have high quality,
innovative features, performance products. This can be objected by
continuous product improvements with R&D AND PRODUCT
DEVELOPMENT.
sales orientation Ans✓✓✓products dont necessarily sell themselves.
customers must be convinced to buy products. what their objective is to
,maximize revenue and so these people will have AGGRESSIVE
PROMOTION AND CREATE DEMAND.
EX: shops in the center of the hall of a mall.
market orientation Ans✓✓✓satisfying the customers wants and needs.
they will do this by focusing on total marketing mix (4 ps) find wants
and fill them, love the customer, not the product. EXAMPLE: Burger
King slogan "have it your way", cheerios gluten free,
criticisms of the market concept Ans✓✓✓do customers really know
their wants/needs?
no hint on adapting to change
issue of social responsibility not mentioned.
societal orientation Ans✓✓✓satisfying customers wants and needs. their
objective is the customer & profit orientation in whole firm; society's
interest protected. they will FOCUS ON TOTAL MARKETING MIX
TEMPERED WITH SOCIAL CONCERN. EX: When products suffer
minor quality defects, such as too many yellow Fruit Loops in a box, the
company does not just waste them but instead donates them to charitable
organizations and thus benefits the community as well.
relationship orientation Ans✓✓✓satisfied customer wants and needs.
Strong relationship with all business partners leads to improved
, customer satisfaction. It focuses on total marketing mix. Treat all
channel members and other business partners as valued members of the
team. EX: Barnes and Nobles with Starbucks coffee benefit both
retailers.
sales orientation philosophy: organization focus, what type of business,
to whom the product is directed, primary goal and strategies.
Ans✓✓✓inward - fufill the organizations needs
Selling goods and services
everyone
achieve profit through sales and volume
intensive promotion and sales
market orientation philosophy: organization focus, what type of
business, to whom the product is directed, primary goal and strategies.
Ans✓✓✓outward - fufill wants and preferences of customers by
offering value and satisfaction
satisfying customer needs and wants
specific groups of people
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Marketing Management Philosophies Ans✓✓✓Production, product,
sales, market orientation, societal, relationship. They strongly influence
an organization's marketing processes.
production orientation Ans✓✓✓focuses on the internal capabilities of
the firm rather than on the desires and needs of the marketplace. They
want to minimize costs to lower prices, and keep quality high. They will
do this buy MAXIMIZING PRODUCTION AND DISTRIBUTION
EFFICIENCY.
EXAMPLE: IN & OUT BURGERS, earlier years when there were
ONLY black cars.
what are the best conditions for success for production orientation?
Ans✓✓✓product in early life-cycle stage, and weak competition.
product orientation Ans✓✓✓customers desire to have high quality,
innovative features, performance products. This can be objected by
continuous product improvements with R&D AND PRODUCT
DEVELOPMENT.
sales orientation Ans✓✓✓products dont necessarily sell themselves.
customers must be convinced to buy products. what their objective is to
,maximize revenue and so these people will have AGGRESSIVE
PROMOTION AND CREATE DEMAND.
EX: shops in the center of the hall of a mall.
market orientation Ans✓✓✓satisfying the customers wants and needs.
they will do this by focusing on total marketing mix (4 ps) find wants
and fill them, love the customer, not the product. EXAMPLE: Burger
King slogan "have it your way", cheerios gluten free,
criticisms of the market concept Ans✓✓✓do customers really know
their wants/needs?
no hint on adapting to change
issue of social responsibility not mentioned.
societal orientation Ans✓✓✓satisfying customers wants and needs. their
objective is the customer & profit orientation in whole firm; society's
interest protected. they will FOCUS ON TOTAL MARKETING MIX
TEMPERED WITH SOCIAL CONCERN. EX: When products suffer
minor quality defects, such as too many yellow Fruit Loops in a box, the
company does not just waste them but instead donates them to charitable
organizations and thus benefits the community as well.
relationship orientation Ans✓✓✓satisfied customer wants and needs.
Strong relationship with all business partners leads to improved
, customer satisfaction. It focuses on total marketing mix. Treat all
channel members and other business partners as valued members of the
team. EX: Barnes and Nobles with Starbucks coffee benefit both
retailers.
sales orientation philosophy: organization focus, what type of business,
to whom the product is directed, primary goal and strategies.
Ans✓✓✓inward - fufill the organizations needs
Selling goods and services
everyone
achieve profit through sales and volume
intensive promotion and sales
market orientation philosophy: organization focus, what type of
business, to whom the product is directed, primary goal and strategies.
Ans✓✓✓outward - fufill wants and preferences of customers by
offering value and satisfaction
satisfying customer needs and wants
specific groups of people
