MARKETING 3321 FINAL EXAM REVIEW QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Promotional Strategy Ans✓✓✓-a plan for the optimal use of the
elements of promotion.
-advertising
-public relations
-personal selling
-sales promotion
-social media
The main function of a marketer's promotional strategy is to convince
the target market that the goods and services offered provide_______.
Ans✓✓✓-a competitive advantage.
_________ is the set of unique features of a company and its products
that are perceived as superior over the competition. Ans✓✓✓-
Competitive advantage
Your promotional strategy can obtain a competitive advantage through
by utilizing... Ans✓✓✓-High product quality
-Rapid Delivery
-Low prices
-Excellent services
-Unique features
,Communication Ans✓✓✓-The process by which meanings are
exchanged or shared through a common set of symbols.
-No communication without understanding.
___________ is closely related to the process of communication.
Ans✓✓✓-Promotional strategy
Communication can be divided into what two major categories?
Ans✓✓✓-Interpersonal Communication
-Mass Communication
Interpersonal communication is direct, _________ communication
between two or more people. Ans✓✓✓-face to face
Mass communication refers to communicating a concept or message to
large audiences, usually through a mass medium such as ______ or
_____. Ans✓✓✓-television;newspapers.
Any _____ from competitors' messages or other distractions can reduce
the effectiveness of the mass communication effort. Ans✓✓✓-clutter
Marketers are both ______ and _____ of messages. Ans✓✓✓-
senders;receivers
,As senders, marketers _____, ______, and _____ the target market to
adopt courses of action. Ans✓✓✓-inform;persuade,remind
As receivers, marketers attune themselves to the target market in order
to ______ and _______ messages, and __________. Ans✓✓✓-
develop;adapt;spot new communication opportunities.
Marketing communication is a ________ process. Ans✓✓✓-two-way
The Communication process is made up of what five steps? Ans✓✓✓-
Sender
-Encoding the message
-Message channel
-Decoding the message
-Receiver
The _____ originates the message. Ans✓✓✓-sender
-Ex. Marketing manager, Advertising manager, advertising agency, &
other consumers.
_______ is the conversion of the sender's ideas and thoughts into a
message, usually words or sings. Ans✓✓✓-Encoding
-Ex. Advertisement, Sales presentation, Store display, Coupon, Press
Release, and Social Media.
, Transmission requires a ___________. Ans✓✓✓-message channel
-Ex. Media, Salesperson, Retail store, local news show.
Transmission may be hindered because of _______, anything that
interferes with, distorts, or slows down the transmission of information.
Ans✓✓✓-Noise
-Ex. other advertisements/displays, news articles.
_________ is the interpretation of the language and symbols sent.
Ans✓✓✓-Decoding the message.
What can lead to miscommunication? Ans✓✓✓-Differences in culture,
age, social class, education, and ethnicity. Also miscommunication to
foreign consumers due to translation errors.
The receiver's response to a message is _________ to the source.
Ans✓✓✓-Direct feedback
-Ex. Market Research, Sales Results, change in market share, and social
media.
Promotion seeks to _______ behavior and thoughts, and strives to
______ existing behavior. Ans✓✓✓modify;reinforce
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Promotional Strategy Ans✓✓✓-a plan for the optimal use of the
elements of promotion.
-advertising
-public relations
-personal selling
-sales promotion
-social media
The main function of a marketer's promotional strategy is to convince
the target market that the goods and services offered provide_______.
Ans✓✓✓-a competitive advantage.
_________ is the set of unique features of a company and its products
that are perceived as superior over the competition. Ans✓✓✓-
Competitive advantage
Your promotional strategy can obtain a competitive advantage through
by utilizing... Ans✓✓✓-High product quality
-Rapid Delivery
-Low prices
-Excellent services
-Unique features
,Communication Ans✓✓✓-The process by which meanings are
exchanged or shared through a common set of symbols.
-No communication without understanding.
___________ is closely related to the process of communication.
Ans✓✓✓-Promotional strategy
Communication can be divided into what two major categories?
Ans✓✓✓-Interpersonal Communication
-Mass Communication
Interpersonal communication is direct, _________ communication
between two or more people. Ans✓✓✓-face to face
Mass communication refers to communicating a concept or message to
large audiences, usually through a mass medium such as ______ or
_____. Ans✓✓✓-television;newspapers.
Any _____ from competitors' messages or other distractions can reduce
the effectiveness of the mass communication effort. Ans✓✓✓-clutter
Marketers are both ______ and _____ of messages. Ans✓✓✓-
senders;receivers
,As senders, marketers _____, ______, and _____ the target market to
adopt courses of action. Ans✓✓✓-inform;persuade,remind
As receivers, marketers attune themselves to the target market in order
to ______ and _______ messages, and __________. Ans✓✓✓-
develop;adapt;spot new communication opportunities.
Marketing communication is a ________ process. Ans✓✓✓-two-way
The Communication process is made up of what five steps? Ans✓✓✓-
Sender
-Encoding the message
-Message channel
-Decoding the message
-Receiver
The _____ originates the message. Ans✓✓✓-sender
-Ex. Marketing manager, Advertising manager, advertising agency, &
other consumers.
_______ is the conversion of the sender's ideas and thoughts into a
message, usually words or sings. Ans✓✓✓-Encoding
-Ex. Advertisement, Sales presentation, Store display, Coupon, Press
Release, and Social Media.
, Transmission requires a ___________. Ans✓✓✓-message channel
-Ex. Media, Salesperson, Retail store, local news show.
Transmission may be hindered because of _______, anything that
interferes with, distorts, or slows down the transmission of information.
Ans✓✓✓-Noise
-Ex. other advertisements/displays, news articles.
_________ is the interpretation of the language and symbols sent.
Ans✓✓✓-Decoding the message.
What can lead to miscommunication? Ans✓✓✓-Differences in culture,
age, social class, education, and ethnicity. Also miscommunication to
foreign consumers due to translation errors.
The receiver's response to a message is _________ to the source.
Ans✓✓✓-Direct feedback
-Ex. Market Research, Sales Results, change in market share, and social
media.
Promotion seeks to _______ behavior and thoughts, and strives to
______ existing behavior. Ans✓✓✓modify;reinforce
