UTA MARK 3321 RICHARME EXAM 2 REVIEW (CHAPTERS
6-9) QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
Marketing research is the process of _______, _______, and _______
data relevant to a marketing decision. It provides _______ with data on
the effectiveness of the marketing mix. Ans✓✓✓Planning, collecting,
analyzing, decision-makers
A graph showing historical sales trends for the company would be an
example of ______, while a three-year sales projection for a product the
company is about to launch would be _______. Ans✓✓✓Descriptive
research; predictive research
Before a marketing research project can be designed, you must first
_______. Ans✓✓✓Identify the problem/opportunity.
The marketing research problem _______. Ans✓✓✓Involves
determining what information is needed and how it can be obtained.
Data previously collected for any other purpose than the specific
research project at hand is _______. Ans✓✓✓Secondary data
Which of the following are examples of primary data? Ans✓✓✓Surveys
Ethnographic research
Focus groups
, Sending out a questionnaire to determine which product features
consumers prefer is an example of which type of primary research?
Ans✓✓✓Surveys
A questionnaire of car owners asks, "What do you like most about your
car?" What type of survey question is this? Ans✓✓✓Open-ended
A questionnaire of car owners asks, "On a scale of 1 to 10 (with 10
being most important), how important is gas mileage when deciding
which car to buy?" What type of survey question is this?
Ans✓✓✓Scaled-response
If a researcher needs a sample that is representative of the population
they are studying, they will utilize a _______. Ans✓✓✓Probability
sample
There are multiple types of probability samples. In a _______ , every
member of the population has an equal chance of selection. In a _______
, members of a population are selected in preset intervals.
Ans✓✓✓Simple random sample; systematic sample
Which type of sample makes little attempt to get a representative cross
section of the population? Ans✓✓✓Nonprobability sample
6-9) QUESTIONS AND CORRECT DETAILED ANSWERS
(VERIFIED ANSWERS) ALREADY GRADED A+
Marketing research is the process of _______, _______, and _______
data relevant to a marketing decision. It provides _______ with data on
the effectiveness of the marketing mix. Ans✓✓✓Planning, collecting,
analyzing, decision-makers
A graph showing historical sales trends for the company would be an
example of ______, while a three-year sales projection for a product the
company is about to launch would be _______. Ans✓✓✓Descriptive
research; predictive research
Before a marketing research project can be designed, you must first
_______. Ans✓✓✓Identify the problem/opportunity.
The marketing research problem _______. Ans✓✓✓Involves
determining what information is needed and how it can be obtained.
Data previously collected for any other purpose than the specific
research project at hand is _______. Ans✓✓✓Secondary data
Which of the following are examples of primary data? Ans✓✓✓Surveys
Ethnographic research
Focus groups
, Sending out a questionnaire to determine which product features
consumers prefer is an example of which type of primary research?
Ans✓✓✓Surveys
A questionnaire of car owners asks, "What do you like most about your
car?" What type of survey question is this? Ans✓✓✓Open-ended
A questionnaire of car owners asks, "On a scale of 1 to 10 (with 10
being most important), how important is gas mileage when deciding
which car to buy?" What type of survey question is this?
Ans✓✓✓Scaled-response
If a researcher needs a sample that is representative of the population
they are studying, they will utilize a _______. Ans✓✓✓Probability
sample
There are multiple types of probability samples. In a _______ , every
member of the population has an equal chance of selection. In a _______
, members of a population are selected in preset intervals.
Ans✓✓✓Simple random sample; systematic sample
Which type of sample makes little attempt to get a representative cross
section of the population? Ans✓✓✓Nonprobability sample
