MARK 3321-UTA-ONLINE-EXAM 2(CH7-10) QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Boar's Head deli meats is sold in many grocery stores and restaurants,
while Archer Farms deli meats is owned by Target and only available
there. Boar's Head is a(n) _______________ brand, while Archer Farms
is a(n) _______________.
captive, manufacturers'
captive, private
manufacturers', private
manufacturers', captive
none of the above Ans✓✓✓manufacturers', private
A European dairy that is famous for its rich ice creams has introduced
basil, tomato, fennel, and oregano-flavored ice creams. In the process of
developing these new flavors, the dairy surveyed world-famous chefs to
determine which nontraditional flavors had the greatest level of
marketability. This survey would have happened during which stage of
the product development process?
Concept testing
Brainstorming
Basic research
Idea screening
None of the above Ans✓✓✓Idea screening
,Heinz is expected to introduce more than 400 new products in the next
two years. One of the products is a spicier ketchup aimed at the baby
boomer market. The spicier ketchup would be considered what type of
new product?
A discontinuous innovation.
A new product line.
An addition to an existing product line.
A style modification.
None of the above. Ans✓✓✓An addition to an existing product line.
Convenience products include all of the following except:
deodorant.
soft drinks.
chewing gum.
aspirin.
All of the above are convenience products. Ans✓✓✓All of the above are
convenience products.
Which of the following has the lowest level of "trialability"?
Organic dog food.
,Low-fat ice cream.
Surgically implanted hearing aids.
A new air freshener
None of the above Ans✓✓✓Surgically implanted hearing aids.
For products such as Rolls-Royce automobiles, only one or a few dealers
within a given area can distribute the product. This illustrates:
intensive distribution.
selective distribution.
limited distribution.
exclusive distribution.
none of the above. Ans✓✓✓exclusive distribution.
Wal*Mart buys the products it sells in large quantities directly from
manufacturers of those products. This illustrates a(n) _______________
marketing channel.
direct
manufacturer
producer
supplier
None of the above Ans✓✓✓none of the above (retail)
, In Chinatown in New York city, consumers can purchase counterfeit
versions of Rolex watches and Prada handbags that are very difficult to
distinguish from the real thing. This illustrates:
dual distribution.
non-traditional channels.
gray marketing channels.
reverse channels.
none of the above. Ans✓✓✓gray marketing channels.
The soft drink, candy, and snack vending machines found in the
Business building at University of Texas at Arlington are examples of:
automatic vending.
self-service technologies.
direct retailing.
direct marketing.
none of the above. Ans✓✓✓automatic vending.
The _______________ of a retail store helps determine the store's image
and positions the retail store in consumers' rminds.
promotion
presentation
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+
Boar's Head deli meats is sold in many grocery stores and restaurants,
while Archer Farms deli meats is owned by Target and only available
there. Boar's Head is a(n) _______________ brand, while Archer Farms
is a(n) _______________.
captive, manufacturers'
captive, private
manufacturers', private
manufacturers', captive
none of the above Ans✓✓✓manufacturers', private
A European dairy that is famous for its rich ice creams has introduced
basil, tomato, fennel, and oregano-flavored ice creams. In the process of
developing these new flavors, the dairy surveyed world-famous chefs to
determine which nontraditional flavors had the greatest level of
marketability. This survey would have happened during which stage of
the product development process?
Concept testing
Brainstorming
Basic research
Idea screening
None of the above Ans✓✓✓Idea screening
,Heinz is expected to introduce more than 400 new products in the next
two years. One of the products is a spicier ketchup aimed at the baby
boomer market. The spicier ketchup would be considered what type of
new product?
A discontinuous innovation.
A new product line.
An addition to an existing product line.
A style modification.
None of the above. Ans✓✓✓An addition to an existing product line.
Convenience products include all of the following except:
deodorant.
soft drinks.
chewing gum.
aspirin.
All of the above are convenience products. Ans✓✓✓All of the above are
convenience products.
Which of the following has the lowest level of "trialability"?
Organic dog food.
,Low-fat ice cream.
Surgically implanted hearing aids.
A new air freshener
None of the above Ans✓✓✓Surgically implanted hearing aids.
For products such as Rolls-Royce automobiles, only one or a few dealers
within a given area can distribute the product. This illustrates:
intensive distribution.
selective distribution.
limited distribution.
exclusive distribution.
none of the above. Ans✓✓✓exclusive distribution.
Wal*Mart buys the products it sells in large quantities directly from
manufacturers of those products. This illustrates a(n) _______________
marketing channel.
direct
manufacturer
producer
supplier
None of the above Ans✓✓✓none of the above (retail)
, In Chinatown in New York city, consumers can purchase counterfeit
versions of Rolex watches and Prada handbags that are very difficult to
distinguish from the real thing. This illustrates:
dual distribution.
non-traditional channels.
gray marketing channels.
reverse channels.
none of the above. Ans✓✓✓gray marketing channels.
The soft drink, candy, and snack vending machines found in the
Business building at University of Texas at Arlington are examples of:
automatic vending.
self-service technologies.
direct retailing.
direct marketing.
none of the above. Ans✓✓✓automatic vending.
The _______________ of a retail store helps determine the store's image
and positions the retail store in consumers' rminds.
promotion
presentation
