UTA 3321 MARKETING EXAM 3 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
Product Ans✓✓✓Everything, both favorable and unfavorable, that a
person receives in an exchange.
(tangible, service, idea)
consumer products Ans✓✓✓convenience products, shopping products,
specialty products, and unsought products.
Business products Ans✓✓✓major equipment, accessory equipment,
component parts, processed materials, raw materials, supplies, and
services.
Product Items Ans✓✓✓Specific versions of a product that can be
designated as a distinct offering among an organization's products
product lines Ans✓✓✓groups of closely related product items
product line depth Ans✓✓✓the number of product items in a product
line
product mixes Ans✓✓✓all products that an organization sells
,product mix width Ans✓✓✓refers to the number of product lines an
organization offers
Product modification Ans✓✓✓Changing one or more characteristics of
a product
Planned obsolelscene Ans✓✓✓The practice of modifying products so
those that have already been sold become obsolete before they actually
need replacement.
quality modification Ans✓✓✓change in a product's dependability or
durability
functional modification Ans✓✓✓change in a product's versatility,
effectiveness, convenience, or safety
style modification Ans✓✓✓aesthetic product change rather than a
quality or functional change
product line extension Ans✓✓✓adding additional products to an
existing product line in order to compete more broadly in the industry
brand Ans✓✓✓a name, term, symbol, design, or combination thereof
that identifies a seller's products and differentiates them from
competitors' products
, Branding's 3 main purpose Ans✓✓✓product identification, repeat sales,
and new product sales(most important is product identification)
brand name Ans✓✓✓that part of a brand that can be spoken, including
letters, words, and numbers
brand mark Ans✓✓✓the elements of a brand that cannot be spoken
brand equality Ans✓✓✓the value of the company and brand names
global brand Ans✓✓✓a brand where at least on third of the product is
sold outside its home country
manufacturer's brand Ans✓✓✓the brand name of a manufacturer
private brand Ans✓✓✓a brand name owned by a wholesaler or a
retailer. also known as a private label or store brand
captive Ans✓✓✓A brand manufactured by a third party for exclusive
retailer, without evidence of a that retailer's affiliation.
individual brand Ans✓✓✓using different brand names for different
products
DETAILED ANSWERS (VERIFIED ANSWERS) ALREADY
GRADED A+
Product Ans✓✓✓Everything, both favorable and unfavorable, that a
person receives in an exchange.
(tangible, service, idea)
consumer products Ans✓✓✓convenience products, shopping products,
specialty products, and unsought products.
Business products Ans✓✓✓major equipment, accessory equipment,
component parts, processed materials, raw materials, supplies, and
services.
Product Items Ans✓✓✓Specific versions of a product that can be
designated as a distinct offering among an organization's products
product lines Ans✓✓✓groups of closely related product items
product line depth Ans✓✓✓the number of product items in a product
line
product mixes Ans✓✓✓all products that an organization sells
,product mix width Ans✓✓✓refers to the number of product lines an
organization offers
Product modification Ans✓✓✓Changing one or more characteristics of
a product
Planned obsolelscene Ans✓✓✓The practice of modifying products so
those that have already been sold become obsolete before they actually
need replacement.
quality modification Ans✓✓✓change in a product's dependability or
durability
functional modification Ans✓✓✓change in a product's versatility,
effectiveness, convenience, or safety
style modification Ans✓✓✓aesthetic product change rather than a
quality or functional change
product line extension Ans✓✓✓adding additional products to an
existing product line in order to compete more broadly in the industry
brand Ans✓✓✓a name, term, symbol, design, or combination thereof
that identifies a seller's products and differentiates them from
competitors' products
, Branding's 3 main purpose Ans✓✓✓product identification, repeat sales,
and new product sales(most important is product identification)
brand name Ans✓✓✓that part of a brand that can be spoken, including
letters, words, and numbers
brand mark Ans✓✓✓the elements of a brand that cannot be spoken
brand equality Ans✓✓✓the value of the company and brand names
global brand Ans✓✓✓a brand where at least on third of the product is
sold outside its home country
manufacturer's brand Ans✓✓✓the brand name of a manufacturer
private brand Ans✓✓✓a brand name owned by a wholesaler or a
retailer. also known as a private label or store brand
captive Ans✓✓✓A brand manufactured by a third party for exclusive
retailer, without evidence of a that retailer's affiliation.
individual brand Ans✓✓✓using different brand names for different
products
