Test Bank — Consumer Behaviour, 7th Edition — Michael R. Solomon — ISBN 9781292116754

Consumer Behaviour – 7th Edition
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TEST BANK
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Michael R. Solomon
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Comprehensive Test Bank for Instructors
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and Students
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© Michael R. Solomon
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All rights reserved. Reproduction or distribution without permission is prohibited.




Created by MedConnoisseur ©2025/2026

, TABLE OF CONTENTS
Consumer Behaviour – 7th Edition
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Michael R. Solomon
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Section One – Consumers in the Marketplace

1. An Introduction to Consumer Behaviour

Section Two – Consumers as Individuals
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2. Perception
3. Learning and Memory
4. Motivation and Affect
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5. The Self
6. Personality, Lifestyles, and Values

Section Three – Attitude Change and Decision Making
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7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual Decision Making
10. Buying and Disposing
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Section Four – Consumers in Their Social and Cultural Settings
11. Group Influence and Social Media
12. Income, Social Class, and Family Structure
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13. Subcultures
14. Cultural Influences on Consumer Behaviour
15. The Creation and Diffusion of Culture
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Created by MedConnoisseur ©2025/2026

, Consumer Behaviour, 7e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
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B) psychographics.
C) configurations.
D) physiognomies.
Answer: B
Type: MC Page Ref: 5
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Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.

2) The study of the processes involved when individuals or groups select, purchase, use, or
dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
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A) market segmentation.
B) relationship marketing.
C) market research.
D) consumer behaviour.
Answer: D
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Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.

3) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
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additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a postpurchase issue.
C) merchandising complexity.
D) a loss leader.
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Answer: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.
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, 4) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
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B) demographic problem.
C) prepurchase issue.
D) postpurchase issue.
Answer: D
Type: MC Page Ref: 3
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Skill: Application
Objective: L1-01 Understand that consumer behaviour is a process.

5) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
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B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
Answer: D
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Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.

6) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
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Answer: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand that consumer behaviour is a process.
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7) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
Answer: TRUE
Type: TF Page Ref: 3
Skill: Concept
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Objective: L1-01 Understand that consumer behaviour is a process.
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