INTRO TO SPORTS MANAGEMENT
EXAM 3
market segment - Correct Answers -a portion of the populatiuon that is distinctive in
terms of its needs characteristics or behavior
target market - Correct Answers -market segment or segments idetified as the focus of
an organizations marketing efforts
extrinsic rewards - Correct Answers -rewards givin to a person by someone else
intrinsic rewards - Correct Answers -rewards received by a person from the experience
itself
motives for watching sport - Correct Answers -1) escapism
2) drama
3) excitement
4) diversion
diversion - Correct Answers -aq distraction from a course or activity
eustress - Correct Answers -positive levels of arousal provided to sport spectators
aspirational reference group - Correct Answers -a group to which an individual wishes to
belong
situational influence - Correct Answers -the influence arising from factors that are
particular to a specific time and place and are independent of individual customers
characteristics
cognitive dissonance - Correct Answers -feelings of anxiety or dought that can occur
after an important decision has been made
social media - Correct Answers -web based applications that enable people to share
content such as information opinions and experiences
types of loyalty - Correct Answers -fanatic
repertoire- a stock of skills or types of behavior that a person habitualy uses
BIRG- bask in reflected glory
underdog
EXAM 3
market segment - Correct Answers -a portion of the populatiuon that is distinctive in
terms of its needs characteristics or behavior
target market - Correct Answers -market segment or segments idetified as the focus of
an organizations marketing efforts
extrinsic rewards - Correct Answers -rewards givin to a person by someone else
intrinsic rewards - Correct Answers -rewards received by a person from the experience
itself
motives for watching sport - Correct Answers -1) escapism
2) drama
3) excitement
4) diversion
diversion - Correct Answers -aq distraction from a course or activity
eustress - Correct Answers -positive levels of arousal provided to sport spectators
aspirational reference group - Correct Answers -a group to which an individual wishes to
belong
situational influence - Correct Answers -the influence arising from factors that are
particular to a specific time and place and are independent of individual customers
characteristics
cognitive dissonance - Correct Answers -feelings of anxiety or dought that can occur
after an important decision has been made
social media - Correct Answers -web based applications that enable people to share
content such as information opinions and experiences
types of loyalty - Correct Answers -fanatic
repertoire- a stock of skills or types of behavior that a person habitualy uses
BIRG- bask in reflected glory
underdog
