BUAD 332 Final Exam 2025 – Marketing
Management Study Guide, Practice Test, and Answer
Key (Latest Version)
Prepare for success with the BUAD 332 Final Exam 2025 using this comprehensive study
guide and practice test. Covers all major topics in marketing management, including
consumer behavior, market segmentation, product strategy, pricing, promotion, and global
marketing concepts. Includes detailed exam questions, solutions, and explanations designed
to help Business Administration students master every section of the BUAD 332 course.
BUAD 332 final exam,
BUAD 332 study guide,
BUAD 332 marketing management,
BUAD 332 exam answers,
What industry has the highest amount of lobbying? - ANSWER-Pharmaseuticals
Who was the godfather of consumerism and what book did he write? - ANSWER-Ralph Mator, unsafe at
any speed
What are the buyers rights? - ANSWER--right to not buy a product that is offered for sale
-right to expect the product to be safe
-right to expect product to perform as claimed
-right to be well informed about important product aspects
-right to be protected against questionable practices
-right to influence marketing practices in a way that will improve quality of life
, What are the 6 criticisms of marketing? - ANSWER-high prices, deceptive practices, high-pressure selling,
shoddy or unsafe products, obsolescence, poor service to disadvantaged consumers
What are high prices caused by? - ANSWER-high costs of distribution
High advertising and promotion costs
Excessive markups
Example of excessive markups in class - ANSWER-Bayer Asprin V. Store brand
Deceptive pricing & ex in class - ANSWER-falsely advertising "factory" or "wholesale" prices or large
reductions from phony high retail list prices
Ex: Jetstar & Virgin airlines
Deceptive promotion & ex in class - ANSWER-overstating a product's features or performance
Ex: Sketchers
Deceptive packaging & example in class - ANSWER-includes exaggerating package contents through
subtle design, using misleading labeling, or describing size in misleading terms
Ex: Disney princess jewelry making kit
Example of unethical/illegal personal selling in class - ANSWER-pfizer
Who was important influence in environmental movement? - ANSWER-Al Gore
Example in class of green as a marketing strategy - ANSWER-Ford Hybrid escape
Management Study Guide, Practice Test, and Answer
Key (Latest Version)
Prepare for success with the BUAD 332 Final Exam 2025 using this comprehensive study
guide and practice test. Covers all major topics in marketing management, including
consumer behavior, market segmentation, product strategy, pricing, promotion, and global
marketing concepts. Includes detailed exam questions, solutions, and explanations designed
to help Business Administration students master every section of the BUAD 332 course.
BUAD 332 final exam,
BUAD 332 study guide,
BUAD 332 marketing management,
BUAD 332 exam answers,
What industry has the highest amount of lobbying? - ANSWER-Pharmaseuticals
Who was the godfather of consumerism and what book did he write? - ANSWER-Ralph Mator, unsafe at
any speed
What are the buyers rights? - ANSWER--right to not buy a product that is offered for sale
-right to expect the product to be safe
-right to expect product to perform as claimed
-right to be well informed about important product aspects
-right to be protected against questionable practices
-right to influence marketing practices in a way that will improve quality of life
, What are the 6 criticisms of marketing? - ANSWER-high prices, deceptive practices, high-pressure selling,
shoddy or unsafe products, obsolescence, poor service to disadvantaged consumers
What are high prices caused by? - ANSWER-high costs of distribution
High advertising and promotion costs
Excessive markups
Example of excessive markups in class - ANSWER-Bayer Asprin V. Store brand
Deceptive pricing & ex in class - ANSWER-falsely advertising "factory" or "wholesale" prices or large
reductions from phony high retail list prices
Ex: Jetstar & Virgin airlines
Deceptive promotion & ex in class - ANSWER-overstating a product's features or performance
Ex: Sketchers
Deceptive packaging & example in class - ANSWER-includes exaggerating package contents through
subtle design, using misleading labeling, or describing size in misleading terms
Ex: Disney princess jewelry making kit
Example of unethical/illegal personal selling in class - ANSWER-pfizer
Who was important influence in environmental movement? - ANSWER-Al Gore
Example in class of green as a marketing strategy - ANSWER-Ford Hybrid escape
