1|Page
BUAD 332 Exam 3 – Business Logistics and Supply Chain
Management 2025 | Study Guide, Practice Test, and Answer Key
(Latest Version)
Get ready for your BUAD 332 Exam 3 – Business Logistics and Supply Chain Management
2025 with this complete study guide and practice exam. Includes detailed explanations on
logistics operations, inventory management, procurement, global supply chains,
transportation, and distribution strategies. Perfect for Business Administration and
Marketing majors looking to master supply chain optimization and logistics systems before
the final exam.
BUAD 332 exam 3,
BUAD 332 business logistics,
BUAD 332 supply chain management,
BUAD 332 study guide,
What are the 5 aspects of Integrated Marketing Communications? - ANSWER-1. Advertising, 2. Personal
selling, 3. Public relations, 4. Direct marketing, 5. Sales promotion
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified
sponsor - ANSWER-Advertising
Short-term incentives to encourage the purchase or sale of a product or service - ANSWER-Sales
Promotion
Building good relations with the company's various publics by obtaining favorable publicity, building up a
good corporate image, and handling or heading off unfavorable rumors, stories, and events - ANSWER-
Public Relations
,2|Page
Personal presentation by the firm's sales force for the purpose of making sales and building customer
relationships - ANSWER-Personal Selling
Direct connections with carefully targeted individual consumers to both obtain an immediate response
and cultivate lasting customer relationships—the use of telephone, mail, fax, e-mail, the Internet, and
other tools to communicate directly with specific consumers - ANSWER-Direct Marketing
manufacturer spending much money communicating to their channel partners, and then they give it to
their consumers - ANSWER-Push
manufacturers sell to retailers and then market to the consumers so they the consumers give the
product - ANSWER-Pull
What 3 things go into the Retailer Strategy? - ANSWER-1. Segmentation and targeting, 2. Store
differentiation and positioning, 3. Retail marketing mix
Brand of merchandising
Merchandising events - ANSWER-Product Assortment
Different numbers and types of
services are key to non-price store
differentiation - ANSWER-Services Mix
Physical layout and "feel" of the store - ANSWER-Store Atmosphere
What are the 7 parts of the Future of Retailing? - ANSWER-1. New Retail Forms and Shortening Retail Life
Cycles, 2. Growth of Non-Store Retailing, 3. Retail Convergence, 4. Rise of the Mega-Retailers, 5. Growing
Importance of Retail Technology, 6. Global Expansion of Major Retailers, 7. Retail Stores as
"Communities" or "Hangouts"
, 3|Page
What 3 factors are changing the face of marketing communications? - ANSWER-1. Consumers are better
informed and more communications empowered, 2. Mass markets have fragmented, leading to a shift
away from mass marketing, 3. Changes in communications technology have created new media for
interacting with targeted consumers.
Firms are moving away from broadcasting and more towards what? - ANSWER-Narrowcasting
What is an example of a brand advertising on a TV show? - ANSWER-Ziplock containers on the Biggest
Loser
Using _______, the company carefully
integrates and coordinates its many
communication channels to deliver
a clear, consistent, and compelling
message about the organization
and its brands - ANSWER-integrated marketing communications
What is an example of the Push Strategy? - ANSWER-Continental Tires
What is an example of the Pull Strategy? - ANSWER-Michelin Tires
How much did North American advertisers spend in 2015? - ANSWER-$192 B
How much did global advertisers spend in 2015? - ANSWER-$500 B
What are the 5 Organizations that use advertising? - ANSWER-1. Business firms, 2. Nonprofit
Organizations, 3. Professionals, 4. School Agencies, 5. Government
What are the 4 Advertising Steps? - ANSWER-1. Objective setting, 2. Budget decisions, 3. Message/Media
decisions, 4. Campaign evaluation
BUAD 332 Exam 3 – Business Logistics and Supply Chain
Management 2025 | Study Guide, Practice Test, and Answer Key
(Latest Version)
Get ready for your BUAD 332 Exam 3 – Business Logistics and Supply Chain Management
2025 with this complete study guide and practice exam. Includes detailed explanations on
logistics operations, inventory management, procurement, global supply chains,
transportation, and distribution strategies. Perfect for Business Administration and
Marketing majors looking to master supply chain optimization and logistics systems before
the final exam.
BUAD 332 exam 3,
BUAD 332 business logistics,
BUAD 332 supply chain management,
BUAD 332 study guide,
What are the 5 aspects of Integrated Marketing Communications? - ANSWER-1. Advertising, 2. Personal
selling, 3. Public relations, 4. Direct marketing, 5. Sales promotion
Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified
sponsor - ANSWER-Advertising
Short-term incentives to encourage the purchase or sale of a product or service - ANSWER-Sales
Promotion
Building good relations with the company's various publics by obtaining favorable publicity, building up a
good corporate image, and handling or heading off unfavorable rumors, stories, and events - ANSWER-
Public Relations
,2|Page
Personal presentation by the firm's sales force for the purpose of making sales and building customer
relationships - ANSWER-Personal Selling
Direct connections with carefully targeted individual consumers to both obtain an immediate response
and cultivate lasting customer relationships—the use of telephone, mail, fax, e-mail, the Internet, and
other tools to communicate directly with specific consumers - ANSWER-Direct Marketing
manufacturer spending much money communicating to their channel partners, and then they give it to
their consumers - ANSWER-Push
manufacturers sell to retailers and then market to the consumers so they the consumers give the
product - ANSWER-Pull
What 3 things go into the Retailer Strategy? - ANSWER-1. Segmentation and targeting, 2. Store
differentiation and positioning, 3. Retail marketing mix
Brand of merchandising
Merchandising events - ANSWER-Product Assortment
Different numbers and types of
services are key to non-price store
differentiation - ANSWER-Services Mix
Physical layout and "feel" of the store - ANSWER-Store Atmosphere
What are the 7 parts of the Future of Retailing? - ANSWER-1. New Retail Forms and Shortening Retail Life
Cycles, 2. Growth of Non-Store Retailing, 3. Retail Convergence, 4. Rise of the Mega-Retailers, 5. Growing
Importance of Retail Technology, 6. Global Expansion of Major Retailers, 7. Retail Stores as
"Communities" or "Hangouts"
, 3|Page
What 3 factors are changing the face of marketing communications? - ANSWER-1. Consumers are better
informed and more communications empowered, 2. Mass markets have fragmented, leading to a shift
away from mass marketing, 3. Changes in communications technology have created new media for
interacting with targeted consumers.
Firms are moving away from broadcasting and more towards what? - ANSWER-Narrowcasting
What is an example of a brand advertising on a TV show? - ANSWER-Ziplock containers on the Biggest
Loser
Using _______, the company carefully
integrates and coordinates its many
communication channels to deliver
a clear, consistent, and compelling
message about the organization
and its brands - ANSWER-integrated marketing communications
What is an example of the Push Strategy? - ANSWER-Continental Tires
What is an example of the Pull Strategy? - ANSWER-Michelin Tires
How much did North American advertisers spend in 2015? - ANSWER-$192 B
How much did global advertisers spend in 2015? - ANSWER-$500 B
What are the 5 Organizations that use advertising? - ANSWER-1. Business firms, 2. Nonprofit
Organizations, 3. Professionals, 4. School Agencies, 5. Government
What are the 4 Advertising Steps? - ANSWER-1. Objective setting, 2. Budget decisions, 3. Message/Media
decisions, 4. Campaign evaluation
