MKTG 3310 EXAM 2 Exam fully solved & updated
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Terms in this set (126)
- The relatively homogenous group of prospective
buyers that result from the market segmentation
Marketing segments process
- All marketing is about segmentation
But what does the - Very prevalent to the companies using it
percentages say about the
prevalence of
segmentation?
The purpose would be to target specific markets, in
The purpose of
order to sell products to them; can increase sales and
segmentation
profitability
The long tail is the niche products that businesses
What is the long tail?
focus on
What is the long tail Technology
enabled by?
What does this concept As technology increases, niche becomes more
mean for marketing? obtainable economically
Where does the majority In the tail
of potential revenue fall,
in the head or the tail?
, Involves aggregating prospective buyers into groups
that
(1) have common need
Segmentation (2) will respond similarly to a marketing action
*links market needs to an organizations marketing
program through marketing mix program
How prevalent is the idea Purpose is to identify and target a select group of
of segmentation? customers for a particular product *Very Prevalent
- Percentages show that while segmentation is a
But what does the
popular marketing strategy, it doesn't appear to be
percentages say about the
very successful
prevalence of
segmentation?
- More companies are abandoning the idea
Represents a wide array of products with small
What is the long tail?
popularity. They are generally niche products
Technology, breaking the free constraints of physical
What is the long tail
space (internet), finding ways to talk to market
enabled by?
segments economically, new distribution,
This concept means that marketing should be focused
What does this concept
on satisfying the wide array of very particular tastes of
mean for marketing?
the customers in the "tail" (?)
Where does the majority For Amazon, the majority of revenue came from the
of potential revenue fall, long tail and not from the head
in the head or the tail?
1. Creating Segments
2. Group Products to be Sold into Categories
What are the five steps to
3. Develop Marketing Product Grid
segmenting?
4. Select Target Market out of Grid
5. Take Marketing Actions to Reach Target Markets
(latest version verified for accuracy) | Latest!!
Save
Terms in this set (126)
- The relatively homogenous group of prospective
buyers that result from the market segmentation
Marketing segments process
- All marketing is about segmentation
But what does the - Very prevalent to the companies using it
percentages say about the
prevalence of
segmentation?
The purpose would be to target specific markets, in
The purpose of
order to sell products to them; can increase sales and
segmentation
profitability
The long tail is the niche products that businesses
What is the long tail?
focus on
What is the long tail Technology
enabled by?
What does this concept As technology increases, niche becomes more
mean for marketing? obtainable economically
Where does the majority In the tail
of potential revenue fall,
in the head or the tail?
, Involves aggregating prospective buyers into groups
that
(1) have common need
Segmentation (2) will respond similarly to a marketing action
*links market needs to an organizations marketing
program through marketing mix program
How prevalent is the idea Purpose is to identify and target a select group of
of segmentation? customers for a particular product *Very Prevalent
- Percentages show that while segmentation is a
But what does the
popular marketing strategy, it doesn't appear to be
percentages say about the
very successful
prevalence of
segmentation?
- More companies are abandoning the idea
Represents a wide array of products with small
What is the long tail?
popularity. They are generally niche products
Technology, breaking the free constraints of physical
What is the long tail
space (internet), finding ways to talk to market
enabled by?
segments economically, new distribution,
This concept means that marketing should be focused
What does this concept
on satisfying the wide array of very particular tastes of
mean for marketing?
the customers in the "tail" (?)
Where does the majority For Amazon, the majority of revenue came from the
of potential revenue fall, long tail and not from the head
in the head or the tail?
1. Creating Segments
2. Group Products to be Sold into Categories
What are the five steps to
3. Develop Marketing Product Grid
segmenting?
4. Select Target Market out of Grid
5. Take Marketing Actions to Reach Target Markets
