ALIBABA BUSINESS OVERVIEW EXAM
2025/2026 WITH 100% ACCURATE
ANSWERS
1. Describe how Freshippo enhances the shopping experience for
customers.
Freshippo focuses solely on online sales without any physical
stores.
Freshippo enhances the shopping experience by integrating
online and offline activities, allowing customers to shop in-
store while also fulfilling online orders.
Freshippo operates independently without any connection to
Alibaba's other services.
Freshippo only offers discounts and promotions to attract
customers.
2. What is the name of Alibaba's monetisation platform?
Alimama
Tmall
AliExpress
Taobao
3. In your own words, describe how Alibaba's mission reflects its approach
to technology and user engagement.
Alibaba's mission emphasizes using new technology to
enhance operational efficiency and engage users.
Alibaba's mission does not involve technology at all.
,Alibaba's mission focuses on reducing costs by eliminating
technology.
Alibaba's mission is to limit user engagement to traditional
, methods.
4. Describe the significance of Hangzhou as the location for Alibaba's
main operations.
Hangzhou is a city known for its historical significance, unrelated
to Alibaba's operations.
Hangzhou is a major financial hub that supports Alibaba's
international operations.
Hangzhou is significant as it is the birthplace of Alibaba and
serves as its headquarters, fostering innovation and growth.
Hangzhou is where Alibaba's cloud computing services are
primarily developed.
5. If Alibaba were to increase its number of consumers by 50%, what
impact might this have on its revenue generation strategy?
It would have no impact on revenue.
It would only benefit the cloud computing segment.
It would decrease revenue due to higher operational costs.
It could significantly enhance revenue through increased
consumer engagement.
6. If a new competitor enters the market offering similar services to Ele.me,
what strategy could Alibaba implement to maintain its market
leadership?
Reduce prices across all services without any additional benefits.
Limit the availability of services to major cities only.
Enhance user engagement through improved app features and
exclusive promotions.
Focus solely on expanding cloud computing services.
2025/2026 WITH 100% ACCURATE
ANSWERS
1. Describe how Freshippo enhances the shopping experience for
customers.
Freshippo focuses solely on online sales without any physical
stores.
Freshippo enhances the shopping experience by integrating
online and offline activities, allowing customers to shop in-
store while also fulfilling online orders.
Freshippo operates independently without any connection to
Alibaba's other services.
Freshippo only offers discounts and promotions to attract
customers.
2. What is the name of Alibaba's monetisation platform?
Alimama
Tmall
AliExpress
Taobao
3. In your own words, describe how Alibaba's mission reflects its approach
to technology and user engagement.
Alibaba's mission emphasizes using new technology to
enhance operational efficiency and engage users.
Alibaba's mission does not involve technology at all.
,Alibaba's mission focuses on reducing costs by eliminating
technology.
Alibaba's mission is to limit user engagement to traditional
, methods.
4. Describe the significance of Hangzhou as the location for Alibaba's
main operations.
Hangzhou is a city known for its historical significance, unrelated
to Alibaba's operations.
Hangzhou is a major financial hub that supports Alibaba's
international operations.
Hangzhou is significant as it is the birthplace of Alibaba and
serves as its headquarters, fostering innovation and growth.
Hangzhou is where Alibaba's cloud computing services are
primarily developed.
5. If Alibaba were to increase its number of consumers by 50%, what
impact might this have on its revenue generation strategy?
It would have no impact on revenue.
It would only benefit the cloud computing segment.
It would decrease revenue due to higher operational costs.
It could significantly enhance revenue through increased
consumer engagement.
6. If a new competitor enters the market offering similar services to Ele.me,
what strategy could Alibaba implement to maintain its market
leadership?
Reduce prices across all services without any additional benefits.
Limit the availability of services to major cities only.
Enhance user engagement through improved app features and
exclusive promotions.
Focus solely on expanding cloud computing services.
