MASLOW’S HEIRACHY Receive courteous +
respectful treatment
Charged a Be
Fair Price Informed
Healthy
Environment W
A system where people or things N M N T
are ranked one above the other Ac
Satisfy
according to status or Be heard ser
CONSUMER RIGHTS
E
&
Basic
importance. Shows five basic
Needs
needs. L
Consumer - v
-
Eduction Quality service Choices Safety Redress
-i
Reaching full potential by Or products
SELF learning from others
ACTUALIZATION
SELF-ESTEEM Confidence + reputation
Environm
Feel accepted in social
SOCIAL group, love + kindness Aware
SAFETY + SECURITY
PHYSIOLOGICAL
Need to feel safe &
protected
> Water, food, shelter
THE CONSUMER
L
Follow Rules
& Regulations
DECISION MAKING 1. RECOGNIZE
THE PROBLEM
TYPES: 5. POST-
CHOICE
, SUSTAINABLE SOCIO-CULTURAL PS
PURCHASING
• FAMILY • PERSONAL: age, gender, occupation
1. BUY BIO-DEGRADABLE PRODUCTS • PERSONAL
+ financial situation, etc.
-
2. PROTECT + CONSERVE NATURAL
• PEER GROUP: people of the same
RESOURCES • SOCIAL CLASS
age sharing the same ideas. Have a
3. USE SOLAR POWER
4. SUPPORT LOCALLY PRODUCED strong influence on the adolescent
• SUB-CULTURE consumer behavior. • LEARNIN
GOODS
5. USE RECYCLED MATERIALS • CULTURE: set of ideas, values +
6. CONTRIBUTE POSITIVELY TO THE • REFERENCE attitudes accepted by a group of
GROUP
ECONOMY people.
• LIFESTYL
SUSTAINABLE
CONSUMPTION
The use of goods and services to satisfy basic human needs
CONSUMER
BEHAVIOR
• IN
while reducing harmful effects on the environment and
natural resources. Meets the need of present and future of
generations for goods and services towards an economically, goo
socially & environmentally sustainable lifestyle. • DIS
tax
1. ZERO CARBON: will prevent further climate change 6. SUSTAINABLE WATER USAGE: grey water,
(e.g. meat free Monday, not ordering online, buying
• CR
don’t wash dishes with running water.
organic) ins
respectful treatment
Charged a Be
Fair Price Informed
Healthy
Environment W
A system where people or things N M N T
are ranked one above the other Ac
Satisfy
according to status or Be heard ser
CONSUMER RIGHTS
E
&
Basic
importance. Shows five basic
Needs
needs. L
Consumer - v
-
Eduction Quality service Choices Safety Redress
-i
Reaching full potential by Or products
SELF learning from others
ACTUALIZATION
SELF-ESTEEM Confidence + reputation
Environm
Feel accepted in social
SOCIAL group, love + kindness Aware
SAFETY + SECURITY
PHYSIOLOGICAL
Need to feel safe &
protected
> Water, food, shelter
THE CONSUMER
L
Follow Rules
& Regulations
DECISION MAKING 1. RECOGNIZE
THE PROBLEM
TYPES: 5. POST-
CHOICE
, SUSTAINABLE SOCIO-CULTURAL PS
PURCHASING
• FAMILY • PERSONAL: age, gender, occupation
1. BUY BIO-DEGRADABLE PRODUCTS • PERSONAL
+ financial situation, etc.
-
2. PROTECT + CONSERVE NATURAL
• PEER GROUP: people of the same
RESOURCES • SOCIAL CLASS
age sharing the same ideas. Have a
3. USE SOLAR POWER
4. SUPPORT LOCALLY PRODUCED strong influence on the adolescent
• SUB-CULTURE consumer behavior. • LEARNIN
GOODS
5. USE RECYCLED MATERIALS • CULTURE: set of ideas, values +
6. CONTRIBUTE POSITIVELY TO THE • REFERENCE attitudes accepted by a group of
GROUP
ECONOMY people.
• LIFESTYL
SUSTAINABLE
CONSUMPTION
The use of goods and services to satisfy basic human needs
CONSUMER
BEHAVIOR
• IN
while reducing harmful effects on the environment and
natural resources. Meets the need of present and future of
generations for goods and services towards an economically, goo
socially & environmentally sustainable lifestyle. • DIS
tax
1. ZERO CARBON: will prevent further climate change 6. SUSTAINABLE WATER USAGE: grey water,
(e.g. meat free Monday, not ordering online, buying
• CR
don’t wash dishes with running water.
organic) ins
