Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
coarse-grained level of product - Correct Answers
✅description od a Product at the level that captures the
Product essence - the information considered critical to
develop and launch a winning product
excel - Correct Answers ✅v. To do well; to be better or
greater than others.
eg: In which areas the product is going to excel?
Product value - Correct Answers ✅The worth assigned to
the product by the customer
Q: which needs will the product address?
What value does the product add?
feasible - Correct Answers ✅reasonable; capable of being
carried out
lock in customers - Correct Answers ✅making it difficult or
expensive for customers to switch to another product
sources of revenue - Correct Answers ✅sales and fees
earned
,Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
target price - Correct Answers ✅price based on customers'
perceived value for the product and the price that
competitors charge
Q: what is the target price?
competitors - Correct Answers ✅companies in the same
industry that sell similar products or services to customers
springboard - Correct Answers ✅1. An object used to
power/spring a gymnast over something.
2. a beginning from which an enterprise is launched
Unique selling point - Correct Answers ✅Any aspect of a
product that makes it stand out form those offered by rival
businesses,
Any aspect of or characteristic of a product that differentiates
it from the competition. Firms will often want to stress this in
their marketing.
Product Vision - Correct Answers ✅a brief statement of the
desired future state that would be achieved through the
project initiative.
Pichler: The vision should communicate the essence of the
future product in a concise manner and describe a shared
,Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
goal that provides direction but is broad enough to facilitate
creativity.
Should be: shared and unifying: people are connected, bound
together by a common aspiration; broad and engaging: goal
that guides the development efforts but leaves enough room
for creativity, consensus driven goal; short and sweet: less is
more
consensus-driven approach - Correct Answers ✅team
works together to build a vision around what they are
building
yields - Correct Answers ✅Makes, creates, produces; Arrow
in chemical equation
overspecified - Correct Answers ✅very complex
Pichler: resist the temptation to provide too much detail or to
overspecify the product. More functionality is discovered and
captured in the product backlog as the projekt progresses.
Elevator Pitch - Correct Answers ✅Very concise
presentation of an idea covering all of its critical aspects, and
delivered within a few seconds (the approximate duration of
an elevator ride)
identify your goal
, Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
explain what you do
communicate your uniqueness
engage with a question
put it all together
practice
Moore's elevator test - if you can not explain your product in
the time it takes us to ride up,the vision od likely to be too
long or complex.
to change certain failure into unmitigated success - Correct
Answers ✅changing big failure in absolute, unqualified
success thanks to the adaptation
unrivaled - Correct Answers ✅having no equal or
competition
fairly well; to a large extent; pretty much - Correct Answers
✅
"Markets that do not exist can not be analyzed" - Correct
Answers ✅Christensen 1997
it set a new standard for smartphones - Correct Answers
✅iPhone which launched in 2007
Management, SAFe Agile Product
Management (APM)
coarse-grained level of product - Correct Answers
✅description od a Product at the level that captures the
Product essence - the information considered critical to
develop and launch a winning product
excel - Correct Answers ✅v. To do well; to be better or
greater than others.
eg: In which areas the product is going to excel?
Product value - Correct Answers ✅The worth assigned to
the product by the customer
Q: which needs will the product address?
What value does the product add?
feasible - Correct Answers ✅reasonable; capable of being
carried out
lock in customers - Correct Answers ✅making it difficult or
expensive for customers to switch to another product
sources of revenue - Correct Answers ✅sales and fees
earned
,Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
target price - Correct Answers ✅price based on customers'
perceived value for the product and the price that
competitors charge
Q: what is the target price?
competitors - Correct Answers ✅companies in the same
industry that sell similar products or services to customers
springboard - Correct Answers ✅1. An object used to
power/spring a gymnast over something.
2. a beginning from which an enterprise is launched
Unique selling point - Correct Answers ✅Any aspect of a
product that makes it stand out form those offered by rival
businesses,
Any aspect of or characteristic of a product that differentiates
it from the competition. Firms will often want to stress this in
their marketing.
Product Vision - Correct Answers ✅a brief statement of the
desired future state that would be achieved through the
project initiative.
Pichler: The vision should communicate the essence of the
future product in a concise manner and describe a shared
,Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
goal that provides direction but is broad enough to facilitate
creativity.
Should be: shared and unifying: people are connected, bound
together by a common aspiration; broad and engaging: goal
that guides the development efforts but leaves enough room
for creativity, consensus driven goal; short and sweet: less is
more
consensus-driven approach - Correct Answers ✅team
works together to build a vision around what they are
building
yields - Correct Answers ✅Makes, creates, produces; Arrow
in chemical equation
overspecified - Correct Answers ✅very complex
Pichler: resist the temptation to provide too much detail or to
overspecify the product. More functionality is discovered and
captured in the product backlog as the projekt progresses.
Elevator Pitch - Correct Answers ✅Very concise
presentation of an idea covering all of its critical aspects, and
delivered within a few seconds (the approximate duration of
an elevator ride)
identify your goal
, Stephanie's Study Guide - Agile Product
Management, SAFe Agile Product
Management (APM)
explain what you do
communicate your uniqueness
engage with a question
put it all together
practice
Moore's elevator test - if you can not explain your product in
the time it takes us to ride up,the vision od likely to be too
long or complex.
to change certain failure into unmitigated success - Correct
Answers ✅changing big failure in absolute, unqualified
success thanks to the adaptation
unrivaled - Correct Answers ✅having no equal or
competition
fairly well; to a large extent; pretty much - Correct Answers
✅
"Markets that do not exist can not be analyzed" - Correct
Answers ✅Christensen 1997
it set a new standard for smartphones - Correct Answers
✅iPhone which launched in 2007
