age 1 of 26
MAR 3023 FSU BRADY EXAM 1 STUDY GUIDE
2025/2026 ACCURATE QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES || 100%
GUARANTEED PASS <BRAND NEW VERSION>
Information Search ......ANSWER........Internal search: Scanning
our own memory banks for information about product
alternatives (Requires prior experience, repeat purchase)
External search: Obtaining product information from
advertisements, friends or observing others (WOM, opinion
leaders, Rate my professor)
Evaluation of Alternatices ......ANSWER........Products already in
memory plus those prominent in the retail environment Ex. Candy
bars, end caps. Evoked set changes by product & consumer -
,age 2 of 26
Norwegians considered two cars in their evoked sets. Americans
had eight.
Product Slection ......ANSWER........Most consumers are cognitive
misers "Dont like to think" Mental shortcuts Ex. Higher price =
higher quality --> BMW, Mercedes
Post Purchase ......ANSWER........Dissatisfaction: Emotional reaction
to the purchase decision --> States consumer satisfaction reports
(J.D. Power)
Cognitive Dissonance - Buyer's doubts shortly after a purchase
about whether the decision was the right one
What is Marketing? ......ANSWER........To identify unmet consumer
needs & then develop products that fill those needs & then
develop products that fill those needs.
, age 3 of 26
Pure Marketing ......ANSWER........Business function that develops
the products that people want to buy because they know they
need them and because they can afford them and because they
can find them. (Don't have to advertise)
Example of Pure Marketing ......ANSWER........Coca Cola - It
tastes good & delivers caffeine. Don't have to go to far to buy
one and it is low cost.
Product Development ......ANSWER........Core marketing function.
If the product is good the firm has to do little advertising.
Example of Good Product Development ......ANSWER........Apple,
Bedsox, Munchy Mart & Four Rivers
Impure Marketing ......ANSWER........Firms fail to objectively
distinguish their products from competitors. (Having to advertise
because of competitors) Very powerful
MAR 3023 FSU BRADY EXAM 1 STUDY GUIDE
2025/2026 ACCURATE QUESTIONS AND CORRECT
DETAILED ANSWERS WITH RATIONALES || 100%
GUARANTEED PASS <BRAND NEW VERSION>
Information Search ......ANSWER........Internal search: Scanning
our own memory banks for information about product
alternatives (Requires prior experience, repeat purchase)
External search: Obtaining product information from
advertisements, friends or observing others (WOM, opinion
leaders, Rate my professor)
Evaluation of Alternatices ......ANSWER........Products already in
memory plus those prominent in the retail environment Ex. Candy
bars, end caps. Evoked set changes by product & consumer -
,age 2 of 26
Norwegians considered two cars in their evoked sets. Americans
had eight.
Product Slection ......ANSWER........Most consumers are cognitive
misers "Dont like to think" Mental shortcuts Ex. Higher price =
higher quality --> BMW, Mercedes
Post Purchase ......ANSWER........Dissatisfaction: Emotional reaction
to the purchase decision --> States consumer satisfaction reports
(J.D. Power)
Cognitive Dissonance - Buyer's doubts shortly after a purchase
about whether the decision was the right one
What is Marketing? ......ANSWER........To identify unmet consumer
needs & then develop products that fill those needs & then
develop products that fill those needs.
, age 3 of 26
Pure Marketing ......ANSWER........Business function that develops
the products that people want to buy because they know they
need them and because they can afford them and because they
can find them. (Don't have to advertise)
Example of Pure Marketing ......ANSWER........Coca Cola - It
tastes good & delivers caffeine. Don't have to go to far to buy
one and it is low cost.
Product Development ......ANSWER........Core marketing function.
If the product is good the firm has to do little advertising.
Example of Good Product Development ......ANSWER........Apple,
Bedsox, Munchy Mart & Four Rivers
Impure Marketing ......ANSWER........Firms fail to objectively
distinguish their products from competitors. (Having to advertise
because of competitors) Very powerful
