DCA Diamond Course Lesson 14: The
Diamond Industry ACTUAL QUESTIONS
AND CORRECT ANSWERS
De Beers - CORRECT ANSWERS✅✅built the modern dia industry and created the world's
most iconic tag line "A Diamond is Forever" in 1947 with Frances Gerety. Was born out of
competition for South Africa's dias in the late 1800s. Was formed by Cecil Rhodes and his
business partners.
De Beers still produce and sell about ___ of the diamonds on the market each year -
CORRECT ANSWERS✅✅1/3
Dias were found in South Africa around ____ - CORRECT ANSWERS✅✅1870
By ____ De Beers owned __% of the world's dia production - CORRECT
ANSWERS✅✅1900; 90%
Central Selling Organization (CSO) - CORRECT ANSWERS✅✅2 companies later
combined together under Ernest Oppenheimer (chairman of De Beers); one company bought
dias from association members and other sources, the other company resold them into the
world market.
What sales structure did the CSO practice? - CORRECT ANSWERS✅✅single-channel
marketing
De Beers stopped trying to control the supply of dias and closed the CSO in ____. -
CORRECT ANSWERS✅✅2000
De Beers supplier - CORRECT ANSWERS✅✅remains the top dia producing company
measured by value, producing 31 million carats valued at $4 billion (2019). Mines are in
Debswana (Botswana), Namdeb (Namibia), the Gaucho Kue mine (Canada), and the Venetia
mine (South Africa).
Diamond Industry ACTUAL QUESTIONS
AND CORRECT ANSWERS
De Beers - CORRECT ANSWERS✅✅built the modern dia industry and created the world's
most iconic tag line "A Diamond is Forever" in 1947 with Frances Gerety. Was born out of
competition for South Africa's dias in the late 1800s. Was formed by Cecil Rhodes and his
business partners.
De Beers still produce and sell about ___ of the diamonds on the market each year -
CORRECT ANSWERS✅✅1/3
Dias were found in South Africa around ____ - CORRECT ANSWERS✅✅1870
By ____ De Beers owned __% of the world's dia production - CORRECT
ANSWERS✅✅1900; 90%
Central Selling Organization (CSO) - CORRECT ANSWERS✅✅2 companies later
combined together under Ernest Oppenheimer (chairman of De Beers); one company bought
dias from association members and other sources, the other company resold them into the
world market.
What sales structure did the CSO practice? - CORRECT ANSWERS✅✅single-channel
marketing
De Beers stopped trying to control the supply of dias and closed the CSO in ____. -
CORRECT ANSWERS✅✅2000
De Beers supplier - CORRECT ANSWERS✅✅remains the top dia producing company
measured by value, producing 31 million carats valued at $4 billion (2019). Mines are in
Debswana (Botswana), Namdeb (Namibia), the Gaucho Kue mine (Canada), and the Venetia
mine (South Africa).
