PGA Golf Management 3.0 Level 3 Exam
Questions with Answers
Question 1
What makes interpretation of quantitative data more desirable than qualitative data?
Correct Answer
Quantitative information is clearly defined and less susceptible to differences of
opinion among people interpreting the data
Question 2
Why is customer demographics an external factor?
Correct Answer
Because external factors are the things that affect the business from the outside,
and customer demographics impact the business and are not within the business
Question 3
What type of information is typically provided by qualitative data?
Correct Answer
Qualitative data informs the planning team "how" and "why" things are happening.
Qualitative data often informs the planning team about the quality of the business
offerings, such as condition of the course, enjoyment, or satisfaction of customers
Question 4
What examples would be considered internal data sources for planning purposes?
Correct Answer
These include staffing, course maintenance, types of amenities, and business
marketing and promotions- basically anything that can be generated on site.
Page 1 of 77
,Question 5
What type of data is cost of goods sold?
Correct Answer
Quantitative Data
Question 6
What information would be most useful to the planning team interested in measuring
the facility's past or current successes?
Correct Answer
Quantitative Data
Question 7
The effectiveness of a golf professional's business plan for managing day-to-day
operations in a golf shop depends on what?
Correct Answer
Operational Strategies
Question 8
How would opportunities and threats be categorized in a SWOT analysis?
Correct Answer
External Factors
Question 9
How might the results of a SWOT analysis affect core business functions?
Correct Answer
A properly organized and prioritized SWOT analysis gives a summary of the current
state of the facility's business, but it also helps determine the direction the business
should take. The SWOT provides valuable input when developing new goals,
objectives, and strategies for improvement later in the business planning process.
Page 2 of 77
,Question 10
When conducting a SWOT analysis for Human Resources, what are examples of
relevant data sources?
Correct Answer
Job descriptions, hiring and training, scheduling, evaluating and continuing
education
Question 11
How might revenues be affected at a nearby daily fee course if the local tire plant has
major layoffs?
Correct Answer
There may be a decrease in rounds and revenue earned
Question 12
When defining a business, what are examples of weaknesses that may be disclosed by
performing a SWOT analysis?
Correct Answer
If a merchandise line is not selling well, is it important enough to devote money and
energy to improve sales, or should the merchandise line be dropped in favor of one
that will sell better?
Question 13
What is being evaluated when reviewing information data from trends in local
consumer spending?
Correct Answer
Whether a threat is internal or external
Question 14
What should govern the decision to pursue an opportunity?
Correct Answer
The results of the SWOT analysis
Page 3 of 77
, Question 15
What criteria must be used to improve the following objective: "Improve range profits
and customer satisfaction" ?
Correct Answer
SMART goals
Question 16
The new manager of a ten-year-old private course, currently doing an average of
5,000 tournament rounds per year, proposes to increase tournament rounds by 50%
by the end of next year. What criteria is missing from this proposed goal?
Correct Answer
The objective is not realistic
Question 17
Provide examples of horizontal analyses.
Correct Answer
Linear Trend Analysis and Base Year Analysis
Question 18
What figure is represented in the divisor in the linear trend formula?
Correct Answer
Previous Year
Question 19
What type of analysis would be best for a facility that has just completed a project
that added nine new holes to the original 9-hole course?
Correct Answer
Base Year Analysis
Page 4 of 77
Questions with Answers
Question 1
What makes interpretation of quantitative data more desirable than qualitative data?
Correct Answer
Quantitative information is clearly defined and less susceptible to differences of
opinion among people interpreting the data
Question 2
Why is customer demographics an external factor?
Correct Answer
Because external factors are the things that affect the business from the outside,
and customer demographics impact the business and are not within the business
Question 3
What type of information is typically provided by qualitative data?
Correct Answer
Qualitative data informs the planning team "how" and "why" things are happening.
Qualitative data often informs the planning team about the quality of the business
offerings, such as condition of the course, enjoyment, or satisfaction of customers
Question 4
What examples would be considered internal data sources for planning purposes?
Correct Answer
These include staffing, course maintenance, types of amenities, and business
marketing and promotions- basically anything that can be generated on site.
Page 1 of 77
,Question 5
What type of data is cost of goods sold?
Correct Answer
Quantitative Data
Question 6
What information would be most useful to the planning team interested in measuring
the facility's past or current successes?
Correct Answer
Quantitative Data
Question 7
The effectiveness of a golf professional's business plan for managing day-to-day
operations in a golf shop depends on what?
Correct Answer
Operational Strategies
Question 8
How would opportunities and threats be categorized in a SWOT analysis?
Correct Answer
External Factors
Question 9
How might the results of a SWOT analysis affect core business functions?
Correct Answer
A properly organized and prioritized SWOT analysis gives a summary of the current
state of the facility's business, but it also helps determine the direction the business
should take. The SWOT provides valuable input when developing new goals,
objectives, and strategies for improvement later in the business planning process.
Page 2 of 77
,Question 10
When conducting a SWOT analysis for Human Resources, what are examples of
relevant data sources?
Correct Answer
Job descriptions, hiring and training, scheduling, evaluating and continuing
education
Question 11
How might revenues be affected at a nearby daily fee course if the local tire plant has
major layoffs?
Correct Answer
There may be a decrease in rounds and revenue earned
Question 12
When defining a business, what are examples of weaknesses that may be disclosed by
performing a SWOT analysis?
Correct Answer
If a merchandise line is not selling well, is it important enough to devote money and
energy to improve sales, or should the merchandise line be dropped in favor of one
that will sell better?
Question 13
What is being evaluated when reviewing information data from trends in local
consumer spending?
Correct Answer
Whether a threat is internal or external
Question 14
What should govern the decision to pursue an opportunity?
Correct Answer
The results of the SWOT analysis
Page 3 of 77
, Question 15
What criteria must be used to improve the following objective: "Improve range profits
and customer satisfaction" ?
Correct Answer
SMART goals
Question 16
The new manager of a ten-year-old private course, currently doing an average of
5,000 tournament rounds per year, proposes to increase tournament rounds by 50%
by the end of next year. What criteria is missing from this proposed goal?
Correct Answer
The objective is not realistic
Question 17
Provide examples of horizontal analyses.
Correct Answer
Linear Trend Analysis and Base Year Analysis
Question 18
What figure is represented in the divisor in the linear trend formula?
Correct Answer
Previous Year
Question 19
What type of analysis would be best for a facility that has just completed a project
that added nine new holes to the original 9-hole course?
Correct Answer
Base Year Analysis
Page 4 of 77
