BCOR 2201 Exam 2 with verified detailed answers ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Why introduce new products? ||\\//|| ||\\//|| ||\\//||
Deliver value to customers, achieve market share, keep up with competition, firm reputation
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
and goodwill ||\\//||
ACCORD
Advantage, Compatibility, Complexity, Observability, Riskiness, Divisibility
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Advantage
Differences/improvements compared to existing products (High) ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Compatibility
With current behaviors, norms, beliefs, existing products (High)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Complexity
In communicating benefits, and consumers ability to realize those benefits (Low)
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Observability
Of the benefits and usage (High)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
, Riskiness
Cost? What if the product fails to work? (Low)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Divisibility/Trialability
the degree to which the innovation may be tried on a limited basis to see if you like it (High)
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Products more likely to cross the "chasm" in product diffusion
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Products with higher compatibility and lower complexity are more likely to "cross the chasm"
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
from early market to mainstream market
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continuous innovation ||\\//||
a modification of an existing product that sets one brand apart from its competitors
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
dynamically continuous innovation ||\\//|| ||\\//||
a change in an existing product that requires a moderate amount of learning or behavior
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
change
discontinuous innovation ||\\//||
requires new learning and consumption patters by consumers
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Why introduce new products? ||\\//|| ||\\//|| ||\\//||
Deliver value to customers, achieve market share, keep up with competition, firm reputation
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
and goodwill ||\\//||
ACCORD
Advantage, Compatibility, Complexity, Observability, Riskiness, Divisibility
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Advantage
Differences/improvements compared to existing products (High) ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Compatibility
With current behaviors, norms, beliefs, existing products (High)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Complexity
In communicating benefits, and consumers ability to realize those benefits (Low)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Observability
Of the benefits and usage (High)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
, Riskiness
Cost? What if the product fails to work? (Low)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Divisibility/Trialability
the degree to which the innovation may be tried on a limited basis to see if you like it (High)
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Products more likely to cross the "chasm" in product diffusion
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
Products with higher compatibility and lower complexity are more likely to "cross the chasm"
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
from early market to mainstream market
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
continuous innovation ||\\//||
a modification of an existing product that sets one brand apart from its competitors
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
dynamically continuous innovation ||\\//|| ||\\//||
a change in an existing product that requires a moderate amount of learning or behavior
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
change
discontinuous innovation ||\\//||
requires new learning and consumption patters by consumers
||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//|| ||\\//||
