EVENT MANAGEMENT FINAL TEST #1 WITH
COMPLETE QUESTIONS AND 100% SURE
ANSWERS
strategic planning. Answer: process of defining its strategy, or
direction, and making decisions on allocation its resources, and
making decisions on allocation its resources to pursue this strategy
- it being the organization or event
- allows it to place resources appropriately, even when the
environment is constantly changing
- allows org and its events to realize and maintain a competitive
advantage, profitability, and consistency of the brand
◉ why is strategic planning important. Answer: decisions should be
based on sound, credible, rational data, as well as logic
strategic plan is based on data and logic and helps guide leaders in
decision making
- should also be used to successfully interact with stakeholders to
clearly explain purpose and plan of the org
◉ strategic planning process help the organization answer:. Answer:
- where is our organization heading over the next year?
,--> currently stand
- direction in next 3-5 years?
--> what new goals and objectives
- vision in 10 years and beyond?
--> new mission or purpose and how it will happen
◉ 2 approaches to strategic planning process. Answer: situation -
target - proposal =
evaluate current situation - define goals - map route to goals
draw - see - think - plan =
ideal image of desired state - what is today's situation - what actions
must be taken to close gap between today's state and ideal state -
what resources are required to execute the activities
◉ Strategic planning - key steps. Answer: 1. where are we now?
- clear pic of where they stand and in the env. around them
2. where do we want to go?
- future of the org
,3. how are we going to get there
- developing the strategy to get where it wants to go, decide what
initiatives, expenditures and other activities the org is about to
undertake
4. how will we know when we have gotten there?
- org must create measuring sticks to ensure the strategies are
working, the org is moving the right way, and the accomplishment of
the mission has been achieved
◉ step 1 activities. Answer: - most important : thorough information
gathering that is realistic, transparent, and shows the entire
situation both good and bad
--> need to know there is a desire or interest in event
- how are other similar events performing
- who are key stakeholders
- where has the event committed to allocation resources
-->use SWOT to gather information or PESTELI
PESTELI: political, economic, social, technological, environmental,
legal, industry
, ◉ other info gathering tools for step 1. Answer: Benchmarking:
process of comparing an organizations performance and best
practices to itself and other applicable organizations (can be internal
or external)
Scenario Planning: way for org to identify uncertain situations and
use role play situations to identify course of action, it allows org to
think through possible neg situation and be prepared
◉ step 2 activities. Answer: 1. create vision and mission statements
vision: outlines what the organization strives to be in an intended
future state or an idealized view of the new world
mission: defines the fundamental purpose of an organization, clearly
describing why the organization exists and what it does to achieve
its vision
2. after vision and mission, will create goals
goals: typically broad statements that indicate an anticipated
outcome and serve as a guide for tactical action planning (short or
longterm)
COMPLETE QUESTIONS AND 100% SURE
ANSWERS
strategic planning. Answer: process of defining its strategy, or
direction, and making decisions on allocation its resources, and
making decisions on allocation its resources to pursue this strategy
- it being the organization or event
- allows it to place resources appropriately, even when the
environment is constantly changing
- allows org and its events to realize and maintain a competitive
advantage, profitability, and consistency of the brand
◉ why is strategic planning important. Answer: decisions should be
based on sound, credible, rational data, as well as logic
strategic plan is based on data and logic and helps guide leaders in
decision making
- should also be used to successfully interact with stakeholders to
clearly explain purpose and plan of the org
◉ strategic planning process help the organization answer:. Answer:
- where is our organization heading over the next year?
,--> currently stand
- direction in next 3-5 years?
--> what new goals and objectives
- vision in 10 years and beyond?
--> new mission or purpose and how it will happen
◉ 2 approaches to strategic planning process. Answer: situation -
target - proposal =
evaluate current situation - define goals - map route to goals
draw - see - think - plan =
ideal image of desired state - what is today's situation - what actions
must be taken to close gap between today's state and ideal state -
what resources are required to execute the activities
◉ Strategic planning - key steps. Answer: 1. where are we now?
- clear pic of where they stand and in the env. around them
2. where do we want to go?
- future of the org
,3. how are we going to get there
- developing the strategy to get where it wants to go, decide what
initiatives, expenditures and other activities the org is about to
undertake
4. how will we know when we have gotten there?
- org must create measuring sticks to ensure the strategies are
working, the org is moving the right way, and the accomplishment of
the mission has been achieved
◉ step 1 activities. Answer: - most important : thorough information
gathering that is realistic, transparent, and shows the entire
situation both good and bad
--> need to know there is a desire or interest in event
- how are other similar events performing
- who are key stakeholders
- where has the event committed to allocation resources
-->use SWOT to gather information or PESTELI
PESTELI: political, economic, social, technological, environmental,
legal, industry
, ◉ other info gathering tools for step 1. Answer: Benchmarking:
process of comparing an organizations performance and best
practices to itself and other applicable organizations (can be internal
or external)
Scenario Planning: way for org to identify uncertain situations and
use role play situations to identify course of action, it allows org to
think through possible neg situation and be prepared
◉ step 2 activities. Answer: 1. create vision and mission statements
vision: outlines what the organization strives to be in an intended
future state or an idealized view of the new world
mission: defines the fundamental purpose of an organization, clearly
describing why the organization exists and what it does to achieve
its vision
2. after vision and mission, will create goals
goals: typically broad statements that indicate an anticipated
outcome and serve as a guide for tactical action planning (short or
longterm)
