QUESTIONS WITH 100% VERIFIED ANSWERS
◉ indirect spend. Answer: economy to economy (supplies and
services)
◉ CVB. Answer: Convention and Visitors Bureaus (bring money to
area and create jobs)
◉ Leakage. Answer: $ does not get to the local workers in volume,
biggest profits go to corporate
◉ Characteristics of a special event. Answer: -limited duration
-infrequent
-unique
-controlled
-live audience
◉ Two important characteristics of a successful event. Answer:
creativity and logistics
◉ Seven Steps. Answer: 1. Goals and Objectives
, 2. budget
3.type
4.venue
5. planning process
6. date and time
7.day of logistics
(8- marketing, 9-evaluation and assessment)
◉ Five things to know when setting event goals. Answer: 1. can be
simple or complex
2. accurate and agreed upon
3. help set direction for planning
4. you need goals to do assessment
5. story should always reflect goals
◉ Fixed expenses. Answer: don't change based on # of people ex. AV,
Marketing, Insurance
◉ Variable expenses. Answer: Change based on # of attendees
◉ Drayage. Answer: Transport of goods over short distance *major
expense for trade shows