BRAZE CERTIFIED PRACTITIONER | EVERY
QUESTION SOLVED | EVERY SCORE SECURED!
Methods for gathering information about your users - Answer: 1. SDK (Braze Software
Development Kit)
2. API
3. CSV
4. Cloud Data Integration
5. Braze Technology Partners
SDK - Answer: Collects data from consumers' devices.
Ongoing data collection
Import Only
Import/Export
Implementation: Requires Engineering
API - Answer: Flexibly import data from other systems
Ongoing and one-off data collection
Import/Export
Implementation: Requires Engineering
CSV - Answer: Quickly import spreadsheet data
One-off data imports, completed by hand
Import Only
Import/Export
Implementation: Ready Out-of-the-box
Partner Integrations - Answer: Supercharge your data and analytics
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
,Ongoing data collection
Import/Export
Import/Export
Implementation: Requirements vary
User Profile - Answer: A collection of Data that Braze uses to represent an individual
consumer and stores all data related to them and their devices.
2 Types of Data stored on a User Profile - Answer: 1. Attributes
2. Events
Attributes - Answer: Facts about a consumer and their devices.
Ex: name, email, favorites.
Events - Answer: Actions done by a consumer or done to them
Ex: liking an article, purchasing, earning a reward
Braze Data Categories - Answer: 1. Out-of-the-box data
2. Standard Attributes
3. Custom Data
Out-of-the-box data - Answer: Automatically collected by SDK
- Session starts / ends
- Device data
2
APPHIA - Crafted with Care and Precision for Academic Excellence.
,- Geolocation Data
- Message interaction data
Has standardized names
Standard Attributes - Answer: Requires Engineering.
-First/Last name
- Phone number
- Email subscription status
- Push subscription status
Has standardized names
Custom Data - Answer: Capture brand-specific behaviors
Requires engineering
Three types of Custom Data:
- Custom attributes (favorite color, clothing size)
- Custom events (watched video, shared article)
- Purchase events (including product information)
Freely name (you set the name)
Ways to use Braze Data - Answer: 1. Segmentation
2. Personalization
3. Trigger Messages
3
APPHIA - Crafted with Care and Precision for Academic Excellence.
, 4. Tracking Conversions
5. Reporting
Segmentation - Answer: uses data about your audience to form user groups based on
common behaviors or attributes. By targeting these specific groups of users, you can
better meet the diverse needs of your audience base and, ultimately, drive higher sales
and customer satisfaction.
Personalization - Answer: Craft meaningful messages with personalized content, all you
need is data stored in Braze - and Liquid. Liquid is a templating language that allows
you to insert unique information into a message. When you add Liquid to a message,
Braze automatically pulls the relevant data into your messages.
Triggering Messages - Answer: Attribute Triggers: send a message when a certain
status or attribute about a user changes
Action-based or event-based trigger: send a message after a user completes a
specified action or event.
Tracking Conversions - Answer: Will likely involve use of your user's custom data (which
is specific to your brand and determined by you.)
Once you identify conversion events, you can measure messaging performance based
on those desired actions.
Reporting - Answer: Access insights on user behavior, campaign performance, and
business metrics
Out-of-the-Box Data - Answer: OOTB data is collected and available to you by default -
no setup required.
4
APPHIA - Crafted with Care and Precision for Academic Excellence.
QUESTION SOLVED | EVERY SCORE SECURED!
Methods for gathering information about your users - Answer: 1. SDK (Braze Software
Development Kit)
2. API
3. CSV
4. Cloud Data Integration
5. Braze Technology Partners
SDK - Answer: Collects data from consumers' devices.
Ongoing data collection
Import Only
Import/Export
Implementation: Requires Engineering
API - Answer: Flexibly import data from other systems
Ongoing and one-off data collection
Import/Export
Implementation: Requires Engineering
CSV - Answer: Quickly import spreadsheet data
One-off data imports, completed by hand
Import Only
Import/Export
Implementation: Ready Out-of-the-box
Partner Integrations - Answer: Supercharge your data and analytics
1
APPHIA - Crafted with Care and Precision for Academic Excellence.
,Ongoing data collection
Import/Export
Import/Export
Implementation: Requirements vary
User Profile - Answer: A collection of Data that Braze uses to represent an individual
consumer and stores all data related to them and their devices.
2 Types of Data stored on a User Profile - Answer: 1. Attributes
2. Events
Attributes - Answer: Facts about a consumer and their devices.
Ex: name, email, favorites.
Events - Answer: Actions done by a consumer or done to them
Ex: liking an article, purchasing, earning a reward
Braze Data Categories - Answer: 1. Out-of-the-box data
2. Standard Attributes
3. Custom Data
Out-of-the-box data - Answer: Automatically collected by SDK
- Session starts / ends
- Device data
2
APPHIA - Crafted with Care and Precision for Academic Excellence.
,- Geolocation Data
- Message interaction data
Has standardized names
Standard Attributes - Answer: Requires Engineering.
-First/Last name
- Phone number
- Email subscription status
- Push subscription status
Has standardized names
Custom Data - Answer: Capture brand-specific behaviors
Requires engineering
Three types of Custom Data:
- Custom attributes (favorite color, clothing size)
- Custom events (watched video, shared article)
- Purchase events (including product information)
Freely name (you set the name)
Ways to use Braze Data - Answer: 1. Segmentation
2. Personalization
3. Trigger Messages
3
APPHIA - Crafted with Care and Precision for Academic Excellence.
, 4. Tracking Conversions
5. Reporting
Segmentation - Answer: uses data about your audience to form user groups based on
common behaviors or attributes. By targeting these specific groups of users, you can
better meet the diverse needs of your audience base and, ultimately, drive higher sales
and customer satisfaction.
Personalization - Answer: Craft meaningful messages with personalized content, all you
need is data stored in Braze - and Liquid. Liquid is a templating language that allows
you to insert unique information into a message. When you add Liquid to a message,
Braze automatically pulls the relevant data into your messages.
Triggering Messages - Answer: Attribute Triggers: send a message when a certain
status or attribute about a user changes
Action-based or event-based trigger: send a message after a user completes a
specified action or event.
Tracking Conversions - Answer: Will likely involve use of your user's custom data (which
is specific to your brand and determined by you.)
Once you identify conversion events, you can measure messaging performance based
on those desired actions.
Reporting - Answer: Access insights on user behavior, campaign performance, and
business metrics
Out-of-the-Box Data - Answer: OOTB data is collected and available to you by default -
no setup required.
4
APPHIA - Crafted with Care and Precision for Academic Excellence.
