MKT 315 Final Exam – 100+ Verified Questions & Answers | Digital Marketing, Pricing, Promotion, Channels, ROI | 2025/2026

This document includes 100+ fully solved and accurate multiple-choice questions from the MKT 315 Final Exam, updated for the 2025/2026 academic year. It serves as a complete and high-quality review for students studying Marketing, Digital Strategy, Advertising, or Business Administration, offering real-world concepts and theory applied through exam-style questions. Topics covered include: IMC & Promotional Strategy: AIDA model, personal selling, direct marketing, contests, coupons, testimonials, CTAs Digital Marketing & SEO: landing pages, bounce rate, local SEO, drip campaigns, content optimization, time-on-site Sales Process: prospecting, approach, pre-approach, presentation, closing, follow-up, salesforce automation Pricing Strategies: skimming, penetration, odd-even pricing, bait-and-switch, ROI, elasticity of demand Marketing Channels & Distribution: multichannel vs. omnichannel, disintermediation, retailer roles, vertical conflict Marketing Metrics & Analytics: cost per thousand (CPM), return on investment, frequency, time-on-site analytics Communication Model Concepts: encoding, decoding, noise, message, media selection CSR & Ethical Strategy: Milton Friedman’s business responsibility maxim This exam file is especially useful for: Marketing majors and business undergraduates MBA students focusing on digital strategy or branding Marketing certification prep (e.g., HubSpot, AMA, Google) Tutors, instructors, or students building exam simulations or review guides All answers are clearly marked, making this document ideal for both study and self-assessment. Keywords: MKT 315 final exam, integrated marketing communication, personal selling steps, digital marketing strategy, ROI, pricing models, SEO tools, landing pages, AIDA model, promotional mix, salesforce automation, multichannel distribution, marketing metrics, advertising analysis, marketing ethics