IGCSE BUSINESS STUDIES CORE EXAMS MANUAL UPDATED
QUESTIONS AND ANSWERS GRADED A+
✔✔Full-time employment - ✔✔Jobs with a full working week. Full time employees will
usually work 35 hours or more a week.
✔✔On-the-job training - ✔✔Training at the place of work - watching and being
instructed by experienced workers.
✔✔Off-the-job training - ✔✔Training away from place of work.
✔✔Induction training - ✔✔Training for new employees explaining the business
structure, activities and procedures.
✔✔Redundancy - ✔✔Employees are no longer required - the job no longer exists.
✔✔Workforce Planning - ✔✔Establishing the size and skills of the workforce needed by
a business for the future.
✔✔Dismissal - ✔✔An employee's employment contract is terminated and they must
leave the business.
✔✔Communication - ✔✔Sending a message from sender to receiver who understands
it.
✔✔Message - ✔✔Information or instructions sent from sender to receiver.
✔✔Internal Communication - ✔✔Between members of the same organisation.
✔✔External Communication - ✔✔Between the organisation and another organisation.
✔✔Sender/transmitter - ✔✔The person sending the message.
✔✔Receiver - ✔✔The person who receives the message.
✔✔Feedback - ✔✔Reply from receiver to sender to confirm message
received/understood.
✔✔Method of communication - ✔✔How the message is communicated
✔✔One-way communication - ✔✔Message send without the receiver required or
expected to give feedback.
, ✔✔Two-way communication - ✔✔Gives feedback to received message - there may be
discussion about it.
✔✔Formal Communication - ✔✔Messages sent through established channels.
✔✔Informal Communication - ✔✔Messages sent casually, not through established
channels.
✔✔Communication Barriers - ✔✔Factors that stop effective communication.
✔✔Marketing - ✔✔Identifying and meeting the needs of customers.
✔✔Market Share - ✔✔The proportion (%) of total market sales held by one brand or
business
✔✔Customer Loyalty - ✔✔The willingness of customers to continue to buy the same
product from the business.
✔✔Customer Relationships - ✔✔Communication with customers to encourage them to
become loyal to the business and its products.
✔✔Mass Market - ✔✔Where there is a large number of sales of a product.
✔✔Market Research - ✔✔Gathering, analyzing and interpreting information about a
market.
✔✔Market orientated - ✔✔Carrying out market research to find out consumer wants
before developing and producing a product.
✔✔Product orientated business - ✔✔Business that focuses on the product itself, not the
market for it.
✔✔Primary Research - ✔✔Collection of original data also known as field research.
✔✔Secondary Research - ✔✔Information that has already been collected but is
available for use by others (desk research).
✔✔Sample - ✔✔Group of people selected to respond to a research survey.
✔✔Random Sample - ✔✔Everyone has an equal chance of being selected for the
sample.
✔✔Quota Sample - ✔✔Sample is selected on a particular bases.
QUESTIONS AND ANSWERS GRADED A+
✔✔Full-time employment - ✔✔Jobs with a full working week. Full time employees will
usually work 35 hours or more a week.
✔✔On-the-job training - ✔✔Training at the place of work - watching and being
instructed by experienced workers.
✔✔Off-the-job training - ✔✔Training away from place of work.
✔✔Induction training - ✔✔Training for new employees explaining the business
structure, activities and procedures.
✔✔Redundancy - ✔✔Employees are no longer required - the job no longer exists.
✔✔Workforce Planning - ✔✔Establishing the size and skills of the workforce needed by
a business for the future.
✔✔Dismissal - ✔✔An employee's employment contract is terminated and they must
leave the business.
✔✔Communication - ✔✔Sending a message from sender to receiver who understands
it.
✔✔Message - ✔✔Information or instructions sent from sender to receiver.
✔✔Internal Communication - ✔✔Between members of the same organisation.
✔✔External Communication - ✔✔Between the organisation and another organisation.
✔✔Sender/transmitter - ✔✔The person sending the message.
✔✔Receiver - ✔✔The person who receives the message.
✔✔Feedback - ✔✔Reply from receiver to sender to confirm message
received/understood.
✔✔Method of communication - ✔✔How the message is communicated
✔✔One-way communication - ✔✔Message send without the receiver required or
expected to give feedback.
, ✔✔Two-way communication - ✔✔Gives feedback to received message - there may be
discussion about it.
✔✔Formal Communication - ✔✔Messages sent through established channels.
✔✔Informal Communication - ✔✔Messages sent casually, not through established
channels.
✔✔Communication Barriers - ✔✔Factors that stop effective communication.
✔✔Marketing - ✔✔Identifying and meeting the needs of customers.
✔✔Market Share - ✔✔The proportion (%) of total market sales held by one brand or
business
✔✔Customer Loyalty - ✔✔The willingness of customers to continue to buy the same
product from the business.
✔✔Customer Relationships - ✔✔Communication with customers to encourage them to
become loyal to the business and its products.
✔✔Mass Market - ✔✔Where there is a large number of sales of a product.
✔✔Market Research - ✔✔Gathering, analyzing and interpreting information about a
market.
✔✔Market orientated - ✔✔Carrying out market research to find out consumer wants
before developing and producing a product.
✔✔Product orientated business - ✔✔Business that focuses on the product itself, not the
market for it.
✔✔Primary Research - ✔✔Collection of original data also known as field research.
✔✔Secondary Research - ✔✔Information that has already been collected but is
available for use by others (desk research).
✔✔Sample - ✔✔Group of people selected to respond to a research survey.
✔✔Random Sample - ✔✔Everyone has an equal chance of being selected for the
sample.
✔✔Quota Sample - ✔✔Sample is selected on a particular bases.
