MMIP: DISCOVER MARKETING ASSIGNMENT 1
BUSI 520: Strategic Marketing Management Marketing Management
Individual Project (MMIP): H.E.B DISCOVER MARKETING
ASSIGNMENT 2025 Liberty University
Marketing Management Individual Project (MMIP): H.E.B.
Eric Castro
School of Behavioral Sciences, Liberty University
BUSI 520: Strategic Marketing Management
Author Note
Eric Castro
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to Eric Castro.
Email:
, MMIP: DISCOVER MARKETING ASSIGNMENT 2
Marketing Management Individual Project (MMIP): H.E.B.
Q1. Provide a description of the product/service and a brief history of the firm.
H.E.B. (H-E-B Grocery Company) is a Texas-based grocery chain that has grown to be
one of the largest privately held enterprises in the United States. H.E.B. was founded in 1905 by
Florence Butt in Kerrville, Texas, as a modest business selling home supplies (Kleiner, 1995).
Over the years, it has expanded its products to include groceries, fresh fruit, meats, and other
necessities. Today, H.E.B. has over 400 locations throughout Texas and Northern Mexico, with
over 120,000 partners (workers). The firm is well-known for its devotion to offering high-quality
items at reasonable costs, as well as its dedication to assisting the communities in which it works
via a variety of philanthropic projects.
Q2. Explain the organization’s current or possible global marketing efforts. (Ch. 3)
H.E.B. works mostly in Texas and Northern Mexico, with an emphasis on servicing the local
people there. However, the corporation has expressed an interest in expanding its market reach
outside its typical geographical bounds. The company is extending its grocery presence while
focusing on convenience stores, budget stores, and e-commerce fulfillment hubs (Wells et al.,
2023). While there is little information available about H.E.B.'s particular worldwide marketing
initiatives, the company can grow internationally by utilizing its successful business model and
strong brand image. With a focus on high-quality products and outstanding customer service,
H.E.B. might look into markets outside of Texas and Northern Mexico, particularly in areas with
comparable demographics and consumer preferences.
Q3. Explain the organization’s mission. Provide its mission statement or create one if
necessary. Please format this with quotation marks, italics, or bold print. (Ch 3)
BUSI 520: Strategic Marketing Management Marketing Management
Individual Project (MMIP): H.E.B DISCOVER MARKETING
ASSIGNMENT 2025 Liberty University
Marketing Management Individual Project (MMIP): H.E.B.
Eric Castro
School of Behavioral Sciences, Liberty University
BUSI 520: Strategic Marketing Management
Author Note
Eric Castro
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to Eric Castro.
Email:
, MMIP: DISCOVER MARKETING ASSIGNMENT 2
Marketing Management Individual Project (MMIP): H.E.B.
Q1. Provide a description of the product/service and a brief history of the firm.
H.E.B. (H-E-B Grocery Company) is a Texas-based grocery chain that has grown to be
one of the largest privately held enterprises in the United States. H.E.B. was founded in 1905 by
Florence Butt in Kerrville, Texas, as a modest business selling home supplies (Kleiner, 1995).
Over the years, it has expanded its products to include groceries, fresh fruit, meats, and other
necessities. Today, H.E.B. has over 400 locations throughout Texas and Northern Mexico, with
over 120,000 partners (workers). The firm is well-known for its devotion to offering high-quality
items at reasonable costs, as well as its dedication to assisting the communities in which it works
via a variety of philanthropic projects.
Q2. Explain the organization’s current or possible global marketing efforts. (Ch. 3)
H.E.B. works mostly in Texas and Northern Mexico, with an emphasis on servicing the local
people there. However, the corporation has expressed an interest in expanding its market reach
outside its typical geographical bounds. The company is extending its grocery presence while
focusing on convenience stores, budget stores, and e-commerce fulfillment hubs (Wells et al.,
2023). While there is little information available about H.E.B.'s particular worldwide marketing
initiatives, the company can grow internationally by utilizing its successful business model and
strong brand image. With a focus on high-quality products and outstanding customer service,
H.E.B. might look into markets outside of Texas and Northern Mexico, particularly in areas with
comparable demographics and consumer preferences.
Q3. Explain the organization’s mission. Provide its mission statement or create one if
necessary. Please format this with quotation marks, italics, or bold print. (Ch 3)
