Lecture 3
Globalisation and culture
What is culture?
“An integrated system of learned behaviour patterns of the members of any given
society. It includes everything that a group thinks, says, does and makes – its customs,
language, material artifacts and shared systems of attitudes and feelings”
– Czinkota & Ronhainen
Dimensions of cultural understanding:
- Communication and language
- Time consciousness
- Values
- Beliefs and attitudes
- Aesthetics
- Religion
- Business/work habit
- Food and eating habits
What is the difference between high context VS low context?
Low Context – western High context – Japan,
Europe, US china, Saudi Arabia
communication direct indirect
Sense of self and Informal handshakes Formal bows
space
Food and eating Eating is necessity Eating is social
habits
Family and Self-oriented and value Other oriented and
friends youth respect for the old age
Values and independence Group conformity
norms
Beliefs and Challenge authority Respect authority
attitudes
Mental process Lateral, holistic Linear, logical
and learning
Business/work Deal oriented Relationship oriented
habits
limitations
Only looks at two extremes
Globalisation and culture
What is culture?
“An integrated system of learned behaviour patterns of the members of any given
society. It includes everything that a group thinks, says, does and makes – its customs,
language, material artifacts and shared systems of attitudes and feelings”
– Czinkota & Ronhainen
Dimensions of cultural understanding:
- Communication and language
- Time consciousness
- Values
- Beliefs and attitudes
- Aesthetics
- Religion
- Business/work habit
- Food and eating habits
What is the difference between high context VS low context?
Low Context – western High context – Japan,
Europe, US china, Saudi Arabia
communication direct indirect
Sense of self and Informal handshakes Formal bows
space
Food and eating Eating is necessity Eating is social
habits
Family and Self-oriented and value Other oriented and
friends youth respect for the old age
Values and independence Group conformity
norms
Beliefs and Challenge authority Respect authority
attitudes
Mental process Lateral, holistic Linear, logical
and learning
Business/work Deal oriented Relationship oriented
habits
limitations
Only looks at two extremes
