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D378 Digital Marketing Science: All lesson
assessments Questions and Correct Answers
Which benefit can be obtained by performing a SWOT analysis
while building a digital marketing strategy?
A. Determining whether company personnel are ready to
implement the new marketing strategy
B. Revealing patterns in past campaigns, allowing companies to fix
what did not work
C. Establishing the company's financial picture and what the
budget for the new marketing strategy will be
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D. Understanding the competitive environment and how to utilize
available resources Ans: D. Understanding the competitive
environment and how to utilize available resources.
A SWOT analysis examines a company's strengths and weaknesses
as well as its position in the market. This enables a company to
better understand what changes will be necessary to implement its
desired strategy.
Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place paid
ads on search engines that drive users to an interactive website
made to appear as if it is run by characters from the film.
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B. The owners of a restaurant buy advertising space on a food
blog, attach coupons to delivery bags, and send direct mail ads to
residents in the immediate area.
C. The curators of a new museum exhibit hire a web developer to
create a website where users interact with virtual art pieces, with
the possibility of changing the works into new pieces.
D. The publisher of a new novel promotes on its social media a
multicity speaking tour for the author as well as different Twitter
Q&A sessions. Ans: A. The producers of a film release TV
commercials and place paid ads on search engines that drive users
to an interactive website made to appear as if it is run by
characters from the film.
© 2025 All rights reserved
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In this scenario, the marketing team links the various methods of
advertising together to create a single, integrated experience.
Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan Ans: B. Execute.
The execute stage is when marketers work on putting their plan in
action to achieve their goals by launching the campaigns,
promoting content, and engaging customers.
© 2025 All rights reserved
D378 Digital Marketing Science: All lesson
assessments Questions and Correct Answers
Which benefit can be obtained by performing a SWOT analysis
while building a digital marketing strategy?
A. Determining whether company personnel are ready to
implement the new marketing strategy
B. Revealing patterns in past campaigns, allowing companies to fix
what did not work
C. Establishing the company's financial picture and what the
budget for the new marketing strategy will be
© 2025 All rights reserved
, 2 | Page
D. Understanding the competitive environment and how to utilize
available resources Ans: D. Understanding the competitive
environment and how to utilize available resources.
A SWOT analysis examines a company's strengths and weaknesses
as well as its position in the market. This enables a company to
better understand what changes will be necessary to implement its
desired strategy.
Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place paid
ads on search engines that drive users to an interactive website
made to appear as if it is run by characters from the film.
© 2025 All rights reserved
, 3 | Page
B. The owners of a restaurant buy advertising space on a food
blog, attach coupons to delivery bags, and send direct mail ads to
residents in the immediate area.
C. The curators of a new museum exhibit hire a web developer to
create a website where users interact with virtual art pieces, with
the possibility of changing the works into new pieces.
D. The publisher of a new novel promotes on its social media a
multicity speaking tour for the author as well as different Twitter
Q&A sessions. Ans: A. The producers of a film release TV
commercials and place paid ads on search engines that drive users
to an interactive website made to appear as if it is run by
characters from the film.
© 2025 All rights reserved
, 4 | Page
In this scenario, the marketing team links the various methods of
advertising together to create a single, integrated experience.
Which stage of a digital marketing strategy involves launching
campaigns and engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan Ans: B. Execute.
The execute stage is when marketers work on putting their plan in
action to achieve their goals by launching the campaigns,
promoting content, and engaging customers.
© 2025 All rights reserved
