PORTFOLIO Semester 2 2025
Unique number: 197847
Due Date: 3 November 2025
1. INTRODUCTION
Mantashe Auto Components is a South African SME that manufactures brake systems and
suspension parts for the automotive industry. The business is planning to expand into
Kenya, a country known for its strong automotive import-assembly market and its position as
a regional hub in East Africa. This assessment explores Mantashe’s international expansion
strategy through a Joint Venture with a local partner in Kenya. The following sections will
examine whether this entry mode is suitable for the business, how it can address local skills
gaps, what leadership styles and cultural challenges may arise, and how technology can
improve the supply chain. The report will end with a summary of the main points and
personal reflections on the learning experience.
2. ENTRY MODE
Mantashe Auto Components plans to enter the Kenyan market through a Joint Venture (JV)
with a local partner. This strategic entry mode can offer both benefits and risks. According to
Peng and Meyer (2019), JVs are a common entry mode when businesses want to share
risks, reduce costs, and gain access to local knowledge. Terms of use
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