Marketing 4650: Exam 1 Review with
qualified answers 2025/2026.
acquisition, conversion, retention, growth - correct answers what are the 4 generic goals of
internet marketing?
acquisition - correct answers process of attracting a continuous stream of new customers
conversion - correct answers process of persuading visitors, shoppers, or prospects to become
actual customers
retention - correct answers process involving turning the newly acquired customer into a loyal
one that will remain a customer for an extended period of time
growth - correct answers the customer value and equity that exists in the enterprise's customer
base; the end goal of the acquisition, conversion, retention process
search - correct answers how do customers discover new online products?
behavioral and demographic data - correct answers what kind of data is helpful when getting
information about consumers?
, influencer - correct answers this customer is a blogger, social networker, online shopper, wants
their voice heard
communicator - correct answers this customer wants to expressive him/herself, a talker on
many channels/mediums
knowledge seeker - correct answers this customer wants to learn, seeks information, values
reviews and online forums
networker - correct answers this customer is busy, likes to maintain relationships, keep in touch,
likes social networks and looks for promotions, but isn't interested on posting opinions online
aspirer - correct answers this customer is not very experienced on the internet but very curious
to learn more and utilize its features especially on a mobile device
functional - correct answers this customer is older and uses the internet for a purpose; is not big
on social media, uses primarily for things like email, search, weather; worried about privacy and
security
search, email, social networks, e-commerce - correct answers where is the online growth mostly
seen?
performance, reliability, speed, and convenience - correct answers what do customers look for
when it comes to value?
value chain - correct answers supply chain --> manufacturer --> channel of distribution
qualified answers 2025/2026.
acquisition, conversion, retention, growth - correct answers what are the 4 generic goals of
internet marketing?
acquisition - correct answers process of attracting a continuous stream of new customers
conversion - correct answers process of persuading visitors, shoppers, or prospects to become
actual customers
retention - correct answers process involving turning the newly acquired customer into a loyal
one that will remain a customer for an extended period of time
growth - correct answers the customer value and equity that exists in the enterprise's customer
base; the end goal of the acquisition, conversion, retention process
search - correct answers how do customers discover new online products?
behavioral and demographic data - correct answers what kind of data is helpful when getting
information about consumers?
, influencer - correct answers this customer is a blogger, social networker, online shopper, wants
their voice heard
communicator - correct answers this customer wants to expressive him/herself, a talker on
many channels/mediums
knowledge seeker - correct answers this customer wants to learn, seeks information, values
reviews and online forums
networker - correct answers this customer is busy, likes to maintain relationships, keep in touch,
likes social networks and looks for promotions, but isn't interested on posting opinions online
aspirer - correct answers this customer is not very experienced on the internet but very curious
to learn more and utilize its features especially on a mobile device
functional - correct answers this customer is older and uses the internet for a purpose; is not big
on social media, uses primarily for things like email, search, weather; worried about privacy and
security
search, email, social networks, e-commerce - correct answers where is the online growth mostly
seen?
performance, reliability, speed, and convenience - correct answers what do customers look for
when it comes to value?
value chain - correct answers supply chain --> manufacturer --> channel of distribution
