Marketing 4650: Exam 1 Review Questions And
Complete Answers
acquisition, conversion, retention, growth - ANSWER what are the 4 generic goals of internet
marketing?
acquisition - ANSWER process of attracting a continuous stream of new customers
conversion - ANSWER process of persuading visitors, shoppers, or prospects to become actual
customers
retention - ANSWER process involving turning the newly acquired customer into a loyal one
that will remain a customer for an extended period of time
growth - ANSWER the customer value and equity that exists in the enterprise's customer base;
the end goal of the acquisition, conversion, retention process
search - ANSWER how do customers discover new online products?
behavioral and demographic data - ANSWER what kind of data is helpful when getting
information about consumers?
, influencer - ANSWER this customer is a blogger, social networker, online shopper, wants their
voice heard
communicator - ANSWER this customer wants to expressive him/herself, a talker on many
channels/mediums
knowledge seeker - ANSWER this customer wants to learn, seeks information, values reviews
and online forums
networker - ANSWER this customer is busy, likes to maintain relationships, keep in touch, likes
social networks and looks for promotions, but isn't interested on posting opinions online
aspirer - ANSWER this customer is not very experienced on the internet but very curious to
learn more and utilize its features especially on a mobile device
functional - ANSWER this customer is older and uses the internet for a purpose; is not big on
social media, uses primarily for things like email, search, weather; worried about privacy and
security
search, email, social networks, e-commerce - ANSWER where is the online growth mostly
seen?
performance, reliability, speed, and convenience - ANSWER what do customers look for when
it comes to value?
Complete Answers
acquisition, conversion, retention, growth - ANSWER what are the 4 generic goals of internet
marketing?
acquisition - ANSWER process of attracting a continuous stream of new customers
conversion - ANSWER process of persuading visitors, shoppers, or prospects to become actual
customers
retention - ANSWER process involving turning the newly acquired customer into a loyal one
that will remain a customer for an extended period of time
growth - ANSWER the customer value and equity that exists in the enterprise's customer base;
the end goal of the acquisition, conversion, retention process
search - ANSWER how do customers discover new online products?
behavioral and demographic data - ANSWER what kind of data is helpful when getting
information about consumers?
, influencer - ANSWER this customer is a blogger, social networker, online shopper, wants their
voice heard
communicator - ANSWER this customer wants to expressive him/herself, a talker on many
channels/mediums
knowledge seeker - ANSWER this customer wants to learn, seeks information, values reviews
and online forums
networker - ANSWER this customer is busy, likes to maintain relationships, keep in touch, likes
social networks and looks for promotions, but isn't interested on posting opinions online
aspirer - ANSWER this customer is not very experienced on the internet but very curious to
learn more and utilize its features especially on a mobile device
functional - ANSWER this customer is older and uses the internet for a purpose; is not big on
social media, uses primarily for things like email, search, weather; worried about privacy and
security
search, email, social networks, e-commerce - ANSWER where is the online growth mostly
seen?
performance, reliability, speed, and convenience - ANSWER what do customers look for when
it comes to value?
