GCSE Business Studies Edexcel
Questions with 100% Correct Answers
Marketing Correct Answer: The managment system process that is responsible
for anticipating, identifying and satisfying customer needs profitably.
Primary data Correct Answer: Information that has been gathered first hand by
you
Secondary data Correct Answer: Information that already exists and has been
gathered from elsewhere
Market research Correct Answer: The process of gaining information about
customers, competitors and market trends through collecting primary and
secondary data
Sample Correct Answer: A small group of the total population which is selected
to take part in a survey
Random sample Correct Answer: When every potential respondant has an
equal chance of being selected
Systematic sample Correct Answer: When respondants are selected in pre-set
intervals
Quota sample Correct Answer: When the sample is broken down into specific
segments
Stratified random sample Correct Answer: Like a quota sample but respondants
are selected at random
, Quantitative data Correct Answer: Data that can be expressed as numbers and
anaylised
Qualitative data Correct Answer: Data about opinions,judgements and
attitudes
Survey Correct Answer: Research involving asking questions to respondants
Questionnaires Correct Answer: A list of questions to be answered by
respondants designed to give information on consumer tastes
Market segment Correct Answer: Part of a market that contains a group of
buyers with similar buying habits
Product trial Correct Answer: When consumers buy a good for the first time and
assess whether or not they want to buy it again
Public relations Correct Answer: Promotion of a postive image about a product
through giving information about the product to the general public
Viral marketing Correct Answer: Getting individuals to spread a message about
the product
Penetration pricing Correct Answer: Setting an initial low price to attract
customers
Trade pricing Correct Answer: Buyers of goods which then sell those goods on
consumers or other buyers
Wholesalers Correct Answer: Businesses which buy in bulk from a manufacturer
or other supplier and then sell in small quantities to retailers
Retailers Correct Answer: Businesses which specialise on selling small quantities
to the consumers
Questions with 100% Correct Answers
Marketing Correct Answer: The managment system process that is responsible
for anticipating, identifying and satisfying customer needs profitably.
Primary data Correct Answer: Information that has been gathered first hand by
you
Secondary data Correct Answer: Information that already exists and has been
gathered from elsewhere
Market research Correct Answer: The process of gaining information about
customers, competitors and market trends through collecting primary and
secondary data
Sample Correct Answer: A small group of the total population which is selected
to take part in a survey
Random sample Correct Answer: When every potential respondant has an
equal chance of being selected
Systematic sample Correct Answer: When respondants are selected in pre-set
intervals
Quota sample Correct Answer: When the sample is broken down into specific
segments
Stratified random sample Correct Answer: Like a quota sample but respondants
are selected at random
, Quantitative data Correct Answer: Data that can be expressed as numbers and
anaylised
Qualitative data Correct Answer: Data about opinions,judgements and
attitudes
Survey Correct Answer: Research involving asking questions to respondants
Questionnaires Correct Answer: A list of questions to be answered by
respondants designed to give information on consumer tastes
Market segment Correct Answer: Part of a market that contains a group of
buyers with similar buying habits
Product trial Correct Answer: When consumers buy a good for the first time and
assess whether or not they want to buy it again
Public relations Correct Answer: Promotion of a postive image about a product
through giving information about the product to the general public
Viral marketing Correct Answer: Getting individuals to spread a message about
the product
Penetration pricing Correct Answer: Setting an initial low price to attract
customers
Trade pricing Correct Answer: Buyers of goods which then sell those goods on
consumers or other buyers
Wholesalers Correct Answer: Businesses which buy in bulk from a manufacturer
or other supplier and then sell in small quantities to retailers
Retailers Correct Answer: Businesses which specialise on selling small quantities
to the consumers
