HFT 2750 UF Final Exam Questions
and Answers
Marketing strategies for each type of exhibition - ANSWER--General Sponsorship
-special Event Sponsorship
-Advertising in the show daily
-Advertising in the show directory
-Promotional Item Sponsorship
Tactics employed to boost attendance - ANSWER-5 W's
Major considerations in planning an exhibition - ANSWER-
Risk Management - ANSWER-Identifies all potential risks for the exhibition
management and the exhibitors
- Quantifies each risk to determine the effect it would have
- Provides an assessment of each risk to determine which risks to ignore, avoid, and
mitigate
- Provides risk avoidance steps to prevent risk from occurring
- Provide risk mitigation steps to minimize potential costs if risk occurs
Why do companies attend tradeshows? - ANSWER-
Define ROI - ANSWER-Calculating ROI for each show is more critical than justifying
whether or not a company is participating in the right shows and using the right
strategy and planning techniques.
Services provided by general service contractors - ANSWER--Their services are key
to success of a show
-Develops an exhibitor service manual that encompasses all details that an exhibitor
needs to plan and implement an exhibit program for the show.
-Service include: floor plan and development, storage and warehousing, lighting,
electronics, plumbing, etc....
Exhibitor appointed contractor - ANSWER-Deals with a specific area of show
production
Either official contractors (appointed by
show management) or exhibitor-appointed contractors
Right to work state - ANSWER-An individual working in a specific trade is not
required to join the trade union representing that skill
Show organizers and participants are free to hire whom they please
Rigged and Drayage - ANSWER--Rigged: hang things up
and Answers
Marketing strategies for each type of exhibition - ANSWER--General Sponsorship
-special Event Sponsorship
-Advertising in the show daily
-Advertising in the show directory
-Promotional Item Sponsorship
Tactics employed to boost attendance - ANSWER-5 W's
Major considerations in planning an exhibition - ANSWER-
Risk Management - ANSWER-Identifies all potential risks for the exhibition
management and the exhibitors
- Quantifies each risk to determine the effect it would have
- Provides an assessment of each risk to determine which risks to ignore, avoid, and
mitigate
- Provides risk avoidance steps to prevent risk from occurring
- Provide risk mitigation steps to minimize potential costs if risk occurs
Why do companies attend tradeshows? - ANSWER-
Define ROI - ANSWER-Calculating ROI for each show is more critical than justifying
whether or not a company is participating in the right shows and using the right
strategy and planning techniques.
Services provided by general service contractors - ANSWER--Their services are key
to success of a show
-Develops an exhibitor service manual that encompasses all details that an exhibitor
needs to plan and implement an exhibit program for the show.
-Service include: floor plan and development, storage and warehousing, lighting,
electronics, plumbing, etc....
Exhibitor appointed contractor - ANSWER-Deals with a specific area of show
production
Either official contractors (appointed by
show management) or exhibitor-appointed contractors
Right to work state - ANSWER-An individual working in a specific trade is not
required to join the trade union representing that skill
Show organizers and participants are free to hire whom they please
Rigged and Drayage - ANSWER--Rigged: hang things up
