HFT 2750 Exam 2 UF Questions with
Complete Solutions
Facility Manager - ANSWER-The manager of a convention center, exhibition hall,
arena, auditorium or other venue or assembly
Dave Straley
General Service Contractor - ANSWER-Provides products ad services to the
exhibition management company
GSC will provide a list of services supplied by them or other subcontractors
You must use the FSC of the venue for things like rigging and lighting
Has to be in-tune with unions
Marketing: General Sponsorships - ANSWER-Company's name or logo being
included on printed in the show's promotional materials or being posted in a
prominent place in the exhibit hall
Marketing: Special Event Sponsporship - ANSWER-Companies who sponsor special
events have their name or logo mentioned in promotional materials and throughout
the event
Marketing: Advertising in the Show Daily - ANSWER-Large shows have daily
newspapers for attendees each morning reviewing the previous days events
Exhibitors can advertise here
Marketing: Advertising in the Show Directory - ANSWER-Directory containing info
about the show and exhibitors, advertisements can be placed here
Marketing: Promotional Items Sponsorship - ANSWER-Swag bags
Programs used to boost attendance - ANSWER-exciting location, keynote speakers,
smaller programs within
Major considerations in planning an exhibition - ANSWER-Location, Shipping and
Storage, Marketing and Promotion, Technology, Risk Management
Risk Management - ANSWER-Identifies and assesses possible risks
Provides avoidance steps and an action plan in case something does go wrong
, Why companies attend trade shows - ANSWER-exhibiting is the only marketing
medium that allows potential buyers to experience the product, or service that you
are selling
-branding
-new product rollout
-opportunities to meet with customers, collect consumer data
Define ROI - ANSWER-return on investment
determining if the profits from attending the trade show will be less than the cost to
attend
Chapter 6 - ANSWER-Service Contractors
Services provided by a general service contractor - ANSWER-Putting up signage,
pipe and drape, carpeting
Also hiring and managing labor for a particular show
Drayage
Drayage - ANSWER-AKA material handling
Move the freight in and out of the facility, manage the flow of the trucks coming in
and out, create the marshaling yard schedule, and store crates and boxes during the
show
Rigging - ANSWER-structure either provided or put up, can hang things off of it,
used for lighting, speakers, etc
Exhibitor-appointed contractor (EAC) - ANSWER-Might be a companies favorite
vendor that they've worked with many times, brought in from outside the venue
Any company other than the designated "official" contractor providing a service to an
exhibitor.
Can refer to an Install & Dismantle Company (I&D House), photographer, florist or
any other type of contractor.
EAC vs GSC - ANSWER-GSC are vendors that the company must use when using a
certain venue
EAC are outside vendors brought in by company
Official Service Contractor - ANSWER-Same as General Service Contractor
Specialty Service Contractor - ANSWER-a contractor that does a service that is not
provided by the GSC and is available for all exhibitors to use
Complete Solutions
Facility Manager - ANSWER-The manager of a convention center, exhibition hall,
arena, auditorium or other venue or assembly
Dave Straley
General Service Contractor - ANSWER-Provides products ad services to the
exhibition management company
GSC will provide a list of services supplied by them or other subcontractors
You must use the FSC of the venue for things like rigging and lighting
Has to be in-tune with unions
Marketing: General Sponsorships - ANSWER-Company's name or logo being
included on printed in the show's promotional materials or being posted in a
prominent place in the exhibit hall
Marketing: Special Event Sponsporship - ANSWER-Companies who sponsor special
events have their name or logo mentioned in promotional materials and throughout
the event
Marketing: Advertising in the Show Daily - ANSWER-Large shows have daily
newspapers for attendees each morning reviewing the previous days events
Exhibitors can advertise here
Marketing: Advertising in the Show Directory - ANSWER-Directory containing info
about the show and exhibitors, advertisements can be placed here
Marketing: Promotional Items Sponsorship - ANSWER-Swag bags
Programs used to boost attendance - ANSWER-exciting location, keynote speakers,
smaller programs within
Major considerations in planning an exhibition - ANSWER-Location, Shipping and
Storage, Marketing and Promotion, Technology, Risk Management
Risk Management - ANSWER-Identifies and assesses possible risks
Provides avoidance steps and an action plan in case something does go wrong
, Why companies attend trade shows - ANSWER-exhibiting is the only marketing
medium that allows potential buyers to experience the product, or service that you
are selling
-branding
-new product rollout
-opportunities to meet with customers, collect consumer data
Define ROI - ANSWER-return on investment
determining if the profits from attending the trade show will be less than the cost to
attend
Chapter 6 - ANSWER-Service Contractors
Services provided by a general service contractor - ANSWER-Putting up signage,
pipe and drape, carpeting
Also hiring and managing labor for a particular show
Drayage
Drayage - ANSWER-AKA material handling
Move the freight in and out of the facility, manage the flow of the trucks coming in
and out, create the marshaling yard schedule, and store crates and boxes during the
show
Rigging - ANSWER-structure either provided or put up, can hang things off of it,
used for lighting, speakers, etc
Exhibitor-appointed contractor (EAC) - ANSWER-Might be a companies favorite
vendor that they've worked with many times, brought in from outside the venue
Any company other than the designated "official" contractor providing a service to an
exhibitor.
Can refer to an Install & Dismantle Company (I&D House), photographer, florist or
any other type of contractor.
EAC vs GSC - ANSWER-GSC are vendors that the company must use when using a
certain venue
EAC are outside vendors brought in by company
Official Service Contractor - ANSWER-Same as General Service Contractor
Specialty Service Contractor - ANSWER-a contractor that does a service that is not
provided by the GSC and is available for all exhibitors to use
